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Thread: spot load

  1. #11
    Senior Member
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    Quote Originally Posted by landtuna View Post

    I know of no one who tunes into TV and radio for the express purpose of watching/listening to advertising.
    You know what the home shopping networks are? Someone apparently is watching.

  2. #12
    Senior Member
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    Quote Originally Posted by landtuna View Post


    I know of no one who tunes into TV and radio for the express purpose of watching/listening to advertising. Perhaps there are people whose business it is to monitor such things but they aren't in the ordinary viewing/listening population.

    If your purpose is to see what entertaining commercials are on these days you need only tune into YouTube on the web and there they are in all their back-to-back glory.

    True as far as it goes. But if you go back to when spot clusters were short, inventory was managed and commercials had high production value, I didn't mind commercials. A killer :60 for PanAm into a tempo-matched jingle into a record was fine.

    7 minutes of radio spots with 3 of them competing car dealers all screaming at me....or endless pharmaceutical ads on TV (though the tall brunette who texts her husband "save me" at the cocktail party in the Cialis ad can occupy my screen anytime)...and few if any of them that are up to the best stuff I've ever seen...that's different.

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