Denver's Dance Station will fail.
The station is too hard on techno and club remixes of "unknown" artists/music to mainstream USA listeners.
The station sounds like a continues club mix that gives a person a headache after awhile.
This is almost ALWAYS the downfall of a "dance station" in America.
The only way a dance station in this country is going to be successful will be with a "dance hits" format. period. guaranteed.
This is proven by: Energy 927/5 Chicago (which would still be onair if had not been sold off)
103.5 KTU in NYC
Energy 98 went to Pheonix with the Dance Hits format - on a very aweful signal and a market that wasn't app for dance. It also was then sold off.
Mike O and Energy 98 streams online are the most listened to dance hits station in the world because they are just that "dance hits" and people can listen to them
like any other hits/chr station.
I have listened to hours of Hot107 online since it came on - and honestly, if MAX radio plans to make this rimshot station listenable - they have a ways to go. The songs are too long, too techno, too radical clubby, and the presentation is just pretty bad. The British accent voice overs are also going to kill the station.
The problem with "pure" dance radio stations/format in this country is just this:
1) USA population has been fed the rap/rock CHR hits for the past almost 20 years.
2) USA population relates "pure dance" as a listening track to dance to when you go out
3) USA population relates "pure dance" with the GLBT community
Good news is that Dance Hits are crossing over lately, finally, in the past two years on CHR radio. You have Rhianna, Lady Gaga, Katy Perry ect... that have brought "Dance Hits" to mainstream CHR and it has caught on nicely pushing CHR stations a little more towards dancy hits than all the rap hits we were hearing mainly on CHR.
Again, if Dance is going to work in this country it is going to have to presented RIGHT. A CHR/Dance Hits station like KTU, Energy 927/5 and Z103.5 (and Energy 98 online) present dance in a CHR fun easy speed and familiar CHR sound.
Denver's Hot107 has in completely wrong and is DOA on arrival. Sorry, hate to say it because I love dance - but this station is REALLY bad. Headache bad.