When they make a device that is about the size of my Sangean DT-110 that can recieve streaming radio that doesn't drop out under trees and on the train without paying a monthly fee maybe I'll give up radio, but until then I'll use my radio and have one less preset station on 101.9. Fortunately I dont live in the heart of the city and can recieve rock music on 107.1, 102.3, 94.3, and of course 104.3.
This is the thing corperate radio types don't get. The technology just isn't quite up to scratch with their lofty ambitions.
That's the other element to the "All AM will eventually migrate to FM" argument that isn't frequently discussed. At present, many cellular providers implement data caps on their subscribers. Surpassing that cap can result in higher bills for customers. Streaming content can utilize a lot of data in a short time. Subscribers who begin seeing exorbitant bills may elect to suspend the service for that reason.
So the one part of the argument which maintains there are now numerous 21st century content-delivering vehicles on the information highways superserving nearly every conceivable niche appetite that will compete with the 20th century terrestrial radio's one-to-many broadcast model is quite accurate.
But the other part involves subscriber fees for some of these services. Howard Stern leveraged his phenomenally high Arbitron ratings, generated over free-to-air terrestrial radio stations, when he signed the contracts with Sirius Satellite Radio, a subscription satellite radio service. When his audience dwindled following the move, how did that work out for his advertisers? His terrestrial radio audience was loyal, supported the sponsors who in turn supported Stern immensely, and did almost everything for him... except follow him to satellite radio and pay the subscription fees.
The answer for broadcast radio licensees is not to simply bury their heads in the sand and wait. Obviously, standing pat is not a logical decision, especially in commerce and most particularly in a competitive industry such as this one. However, rushing to an end when the marketplace and the industry is in such a period of flux is the opposite extreme which could reap similarly devastating results, particularly at the all-important bottom line. Alienating the audience by yielding to trends is not a logical or viable long-term business strategy.
The future is becoming a lot clearer, but the skies are still very overcast.