Why would they want to do this? K-ROCK wasn't executed properly the first time or the second time it aired on 92.3FM. What indicates a third time will be the charm?
I agree it could be executed properly, the question is would CBS execute it properly? I highly doubt they would.
Recently, their New York FM cluster has been exhibiting signs of neglect from upper management: 92.3 NOW hosts leave and are not replaced. WCBS-FM's playlist tightened with more repeats and fewer specials. Poor audio processing on both WCBS-FM and WXRK. WWFS right now seems to be the strongest horse in their FM stable from a presentation standpoint, and that's not saying much. Not to mention that with the exception of TV ads promoting WCBS-FM on today's Columbus Day Parade special on WABC-TV, none of these stations are being promoted in any noticeable way.
And I haven't even touched on what they are doing... or rather NOT DOING at their newest acquisition, WLNY-TV Riverhead...
As much as I love me some rock music, let's face it... K-ROCK is gone. It's on HD2 with the same heavy alternative slant as New Rock... listen at krockradio.com. NOW has been pulling similar, if not better numbers than the last incarnation of K-ROCK. The way 92.3 is right NOW (pardon the pun) is (correct me if I'm wrong, I may be) the best the station has been since the end of 2005, post-Stern. The FREE FM era was a no-go, and the return of K-ROCK wasn't much better either.
Among all of the other reasons listed in the post above, I think CBS is fairly happy with their FM cluster as it is... otherwise, WHY the purchase of 101.9 when they could have flipped NOW or even Fresh to WFAN-FM? There's definitely a lot of rumor and speculation and it will continue until CBS makes a concrete announcement.
Finally, like I said in another post... the loss of rock is NOT CBS' fault. The announcement made today was a signal (or confirmation) that CBS has been planning to move WFAN. Merlin/GTCR has been looking to sell, so CBS took the offer. CBS did not walk around with the idea of ruining rock radio intentionally. They were just looking for a place to put WFAN on FM and Merlin most likely took their offer pretty quickly.
It's unfortunate that the alternative 'WRXP' brand/format has fallen into owners who have had to sell off the station for the sake of debt. First was Emmis, now it's Merlin. Had Merlin not gone thru the FM News debacle and had a lot more money on their hands, NYC would have had the pleasure of having New Rock around for a good while.