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Author Topic: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster  (Read 2005 times)
DavidEduardo
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #10 on: October 15, 2012, 06:20:46 PM »


These weird COL-based rules have affected CBS before. When CBS bought KOVR(TV) in the Sacramento-Stockton market, it had to study both the coverage over Sacramento, where it already owned KMAX-TV, and Stockton, the COL for KOVR. It turned out that one of CBS Radio's San Francisco stations, KFRC 610, covered all of Stockton...and that was enough to put CBS over the ownership limits for the KOVR "market" unless 610 was divested, which it was.

That also was the case with KFI in San Diego... KFI was attributed to the SD market due to signal, thus capping CC at 7 local stations and eventually forcing them to divest the various Mexican licenses they controlled which, under the new rules, were also counted.
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Scott Fybush
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #11 on: October 15, 2012, 06:25:33 PM »

There's also been rumblings about WLNY's terrestrial signal being offered up to the FCC for their TV to Wireless Bandwidth Auctions.  They get a chunk of the action from the auction, a home for WLNY on cable (and possibly on WCBS-TV DT2, which would also be an interesting must carry situation), and they retain all the big brands: WINS, WFAN, WCBS, etc. and make the necessary AM to FM maneuvers.

The REAL losers of these situations WILL be the listening and viewing public.  Angry

There is no "must carry" for commercial DTV subchannels. It's up to stations to negotiate carriage with cable companies, usually as part of the deal for carriage of the main channel. CBS would certainly have plenty of leverage to negotiate for a 2.2 "WLNY" alongside WCBS-TV.

But it appears that's not the direction in which CBS is going now. It fully intends to keep WLNY...and even if it were to unload the WLNY license into the spectrum auction, it doesn't really open up any room under the cross-ownership caps, as it now turns out. Even without WLNY in the portfolio, CBS would still be at 7 radio + 1 TV in New York City, and unable to add any more signals with NYC coverage. (But it could, apparently, add signals on the East End of Long Island if it wanted to.)
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Scott Fybush
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #12 on: October 15, 2012, 06:27:27 PM »


These weird COL-based rules have affected CBS before. When CBS bought KOVR(TV) in the Sacramento-Stockton market, it had to study both the coverage over Sacramento, where it already owned KMAX-TV, and Stockton, the COL for KOVR. It turned out that one of CBS Radio's San Francisco stations, KFRC 610, covered all of Stockton...and that was enough to put CBS over the ownership limits for the KOVR "market" unless 610 was divested, which it was.

That also was the case with KFI in San Diego... KFI was attributed to the SD market due to signal, thus capping CC at 7 local stations and eventually forcing them to divest the various Mexican licenses they controlled which, under the new rules, were also counted.

Funny thing there is that those rules have since changed. When you're looking strictly at radio-only ownership, with no TV cross-ownership involved, it's all done by Arbitron metro now. KFI doesn't count at all anymore in San Diego, and wouldn't even count against Riverside/San Bernardino.
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DavidEduardo
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #13 on: October 15, 2012, 07:02:16 PM »


Funny thing there is that those rules have since changed. When you're looking strictly at radio-only ownership, with no TV cross-ownership involved, it's all done by Arbitron metro now. KFI doesn't count at all anymore in San Diego, and wouldn't even count against Riverside/San Bernardino.

Yet the Puerto Rico waiver was just done this year... where the Commission essentially said that the MSA definition was not realistic.
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Scott Fybush
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #14 on: October 15, 2012, 07:23:19 PM »


Funny thing there is that those rules have since changed. When you're looking strictly at radio-only ownership, with no TV cross-ownership involved, it's all done by Arbitron metro now. KFI doesn't count at all anymore in San Diego, and wouldn't even count against Riverside/San Bernardino.

Yet the Puerto Rico waiver was just done this year... where the Commission essentially said that the MSA definition was not realistic.

Puerto Rico is almost the textbook example of a "special case," though, given the size of the island and the extent of the simulcasting to cover the island with San Juan-based programming. The Commission has held quite firmly to the MSA definition for radio markets in the continental US since implementing that rule.
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DavidEduardo
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #15 on: October 15, 2012, 09:20:39 PM »


Funny thing there is that those rules have since changed. When you're looking strictly at radio-only ownership, with no TV cross-ownership involved, it's all done by Arbitron metro now. KFI doesn't count at all anymore in San Diego, and wouldn't even count against Riverside/San Bernardino.

Yet the Puerto Rico waiver was just done this year... where the Commission essentially said that the MSA definition was not realistic.

Puerto Rico is almost the textbook example of a "special case," though, given the size of the island and the extent of the simulcasting to cover the island with San Juan-based programming. The Commission has held quite firmly to the MSA definition for radio markets in the continental US since implementing that rule.

I think it depends on how much CBS wants to upset the whole applecart.

There is a "gotcha" in the definition of MSAs that could be easily exploited. Or maybe a couple of "gotchas".

First, MSAs are dynamic. They can be redefined, and many are, annually based on the amount of listening in outlying counties to "home" stations and the percentage of commuting to and from the home county(s) by residents of the outlying counties under evaluation. Evey year brings changes in the county makeup of quite a few MSAs.

Second, in certain cases, expanding an MSA may be warranted based on the above test (the combination of listening and commuting) but not wanted by the subscribing stations. For example, LA MSA subscribers and Riverside / San Bernardino MSA subscribers were polled by Arbitron to merge the metros, but neither group wanted it. Riverside stations would find their coverage areas and listenership diluted into oblivion. LA stations, many of which do not cover the Inland Empire well, would also see lower shares of a larger market. So the markets were not combined. Yet, 32 years ago, the separate markets of Miami and Ft Lauderdale were combined in a new MSA because the big signal FMs voted "for" and all the AMs voted "against."

So CBS could argue that MSAs are essentially fluid and often political in definition, and that a well reasoned request for a waiver, based on evidence of distance from the central city of the subject station COL, could merit consideration.

The Puerto Rico decision was based on the combined factors of distance and terrain. CBS could reference it as evidence of an exception. To ignore a decision in Puerto Rico would enhance the already existent feeling that the FCC looks at Puerto Rico with "benign neglect" and in a charged political environment CBS could argue "well, are you saying that it is OK for 'those people' but not for New York?" I'd love to read that argument!
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“Change will not come if we wait for some other person, or if we wait for some other time. We are the ones we've been waiting for. We are the change that we seek.” - Barack Obama

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Scott Fybush
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #16 on: October 15, 2012, 10:05:02 PM »

So CBS could argue that MSAs are essentially fluid and often political in definition, and that a well reasoned request for a waiver, based on evidence of distance from the central city of the subject station COL, could merit consideration.

Right - but CBS doesn't need a waiver in this case and isn't requesting one, because the rules that govern radio/TV cross-ownership caps (and only radio/TV crossownership caps) are not based on MSA or DMA. They're based solely on where signal contours fall over community-of-license boundaries, and because WLNY's signal contour does not completely encompass the boundaries of New York City, WLNY does not count against the 7 radio/1 TV cap that applies to the "market" created by CBS' New York City-licensed stations and the other stations whose signals do completely encompass NYC. (And likewise, none of the NYC-licensed stations completely encompass Riverhead with their signals, and thus do not count against the cap in WLNY's "market.")

The only thing CBS is asking the FCC to accept here that falls at all outside the explicit letter of the law is to substitute the use of "noise-limited DTV" signal contour for the "grade A TV signal" specified in the regulations, and since there's no longer such a thing as a "grade A signal" in the post-DTV-transition world, that's not unreasonable.
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TheBigA
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #17 on: October 15, 2012, 10:21:54 PM »


The only thing CBS is asking the FCC to accept here that falls at all outside the explicit letter of the law is to substitute the use of "noise-limited DTV" signal contour for the "grade A TV signal" specified in the regulations, and since there's no longer such a thing as a "grade A signal" in the post-DTV-transition world, that's not unreasonable.


Would it set a precedent?  Any other cases where it might apply?
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Scott Fybush
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #18 on: October 15, 2012, 10:38:04 PM »


The only thing CBS is asking the FCC to accept here that falls at all outside the explicit letter of the law is to substitute the use of "noise-limited DTV" signal contour for the "grade A TV signal" specified in the regulations, and since there's no longer such a thing as a "grade A signal" in the post-DTV-transition world, that's not unreasonable.


Would it set a precedent?  Any other cases where it might apply?

Hard to say. The reality is that the FCC has to rewrite the rule at some point - it's meaningless in its present form, since it references a signal contour that can no longer be measured. CBS is suggesting that since the FCC has already set the precedent elsewhere for replacing "grade A analog" with "noise-limited DTV," the same substitution should apply here. Seems reasonable to me.

And there are only a handful of cases anywhere so far where the combined radio/TV cap (6 radio + 2 TV or 7 radio + 1 TV) has come into play at all. Even fewer of those cases involve a station like WLNY, which is far outside the core of the market but still enjoys near full-market cable/satellite coverage. The equivalent might be if CBS didn't already own KCAL-TV in LA and instead was trying to acquire a rimshot TV station like KVMD or KHIZ, or if it didn't already own WSBK and tried to buy one of the New Hampshire UHF signals.

(Hmmm....could CBS sell the KCAL-TV license, keep the KCAL-TV intellectual property, move it to "channel 64 in Barstow," and bring KFWB back in from the trust? Probably not worth trading KCAL's universal "channel 9" carriage for the hodge-podge of cable channels where KHIZ, or whatever it's called now, is currently seen...)
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EJM
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Re: CBS to use signal-overlap argument to own nine-station AM/FM/TV cluster
« Reply #19 on: October 16, 2012, 12:49:31 PM »

As it turns out, Inside Radio has a similar new story...

http://www.insideradio.com/Article.asp?id=2553197&spid=32061#.UH2dfW9G9WI
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