Shocking. Progressive talk disappears again. Sorry, but this should not be a surprise to anyone. The format simply does not work. Why exactly, I don't know. But it's clear no one is willing to make the kind of investment it takes to sustain the format long-term.
Liberal MSNBC TV has sometimes been been topping conservative Fox News Channel 25-54 during parts of prime time since the election. E.g., Rachel Maddow has sometimes out-drawn Sean Hannity, which I don't recall ever happening in the past. This is a new (and maybe passing?) development, but it makes me wonder about positive implications for (including investment in) radio progressive talk; and/or negative implications for conservatalk; and/or the likelihood conservatalk might become a little less hard-line on average.
NuRoo i had to correct you on the ratings point, yes MSNBC may tie or come close in one demo, but at the same time so does CNBC. But if you look at overall numbers for the same time period, fox news at least doubles the rating that MSNBC draws. just the 9PM hour Maddow vs Hannity. She Drew 901,000 vs Hannity 1,924,000.
A great source for Weekly info is at this link http://tvbythenumbers.zap2it.com/category/cable-news/
I also have a theory on Progressive talk radio, its really hard to sell advertising to the same Greedy Profit taking business that your hosts demonize all day long. Why as a business would i want to support anything that believes that i don't have a right to succeed?
And finally, progressive talk has had one problem all along, its not the ideas people are tuning out on, its the entertainment factor. its hard to sit through the screaming and name calling of the Ed Schultz show anymore he's an ANGRY man.(not quite Chris Matthews angry but close) Stephanie Miller, somehow every time i listen they end up making fun of someone based on an incomplete statement or a clip that they never really play all of, or the humor goes straight to the gutter, sometime that can be ok but if its not funny it just becomes uncomfortable, and people tune out.