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RadioDiscussions.com Discussion Boards>RADIO STATES>Oregon>98.7/Portland Is Now "The Bull"
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Author Topic: 98.7/Portland Is Now "The Bull"  (Read 5277 times)
DToTheJ
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98.7/Portland Is Now "The Bull"
« on: January 10, 2013, 06:16:08 AM »
http://www.987thebull.com

And they call their phone lines "The BULL HORNS." Cute.
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EJM
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Re: 98.7/Portland Is Now "The Bull"
« Reply #1 on: January 10, 2013, 10:17:28 AM »
With the relaunch comes some major changes in the on-air staff; see more details at http://www.allaccess.com/net-news/archive/story/114081/kupl-morphs-into-98-7-the-bull-contemporary-countr and http://radioinsight.com/blog/headlines/80447/kupl-portland-gets-bullish.

Also, has any other Country station relaunched with the clichéd "10,000 (commercial-free) songs in a row"?
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DToTheJ
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Re: 98.7/Portland Is Now "The Bull"
« Reply #2 on: January 11, 2013, 05:56:08 AM »
Hate to see folks go, but glad Philadelphia product B-Dub's still there!
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EJM
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Re: 98.7/Portland Is Now "The Bull"
« Reply #3 on: January 11, 2013, 12:32:14 PM »
Both the Oregonian (at http://www.oregonlive.com/music/index.ssf/2013/01/kupl_987_fm_rebrands_as_the_bu.html) and Inside Radio (at http://www.insideradio.com/Article.asp?id=2603608&spid=32061) got some original quotes from Alpha management about why the revamp took place.

Inside Radio's story takes much more of a feature-y view of why a station that was still very, very much competitive in the format did such an overhaul (encapsulated by the headline, "Programming surprise in Portland").  The Oregonian story also includes a mention that Alpha is indeed actively looking for new air talent.
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DToTheJ
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Re: 98.7/Portland Is Now "The Bull"
« Reply #4 on: January 22, 2013, 05:56:08 AM »
68,000+ likes within two weeks of the rebranding... good sign?
http://www.facebook.com/987TheBull
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Marv-L.A.
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Re: 98.7/Portland Is Now "The Bull"
« Reply #5 on: January 22, 2013, 10:56:39 AM »
I'm really sorry that Mike & Amy were dismissed; does anyone know if they've been hired elsewhere/
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DToTheJ
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Re: 98.7/Portland Is Now "The Bull"
« Reply #6 on: January 24, 2013, 06:06:08 AM »
Were they ever at KUPL? I know they were dismissed from The Wolf last year after 13 years...
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Re: 98.7/Portland Is Now "The Bull"
« Reply #7 on: February 06, 2013, 01:43:44 PM »
The new midday guy is Danny Dwyer; see more at both http://www.allaccess.com/net-news/archive/story/115060/kupl-names-danny-dwyer-for-middays and http://news.radio-online.com/cgi-bin/rol.exe/headline_id=n26352.  (The latter mentions that he currently does morning traffic for KPTV, which he may continue doing.)
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EJM
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Re: 98.7/Portland Is Now "The Bull"
« Reply #8 on: March 06, 2013, 04:21:40 PM »
For nights, the station adds "Brody"--who comes from a CHR background.  Both http://www.allaccess.com/net-news/archive/story/116054/kupl-hires-brody-for-nights and http://www.allaboutcountry.com/Blog/?PostID=61775 include a quote claiming that he'll be living temporarily in the house for "The Real World: Portland"; however, I don't know if they're being serious about it.
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EJM
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Re: 98.7/Portland Is Now "The Bull"
« Reply #9 on: March 29, 2013, 07:10:20 PM »
Now, it looks like there'll be some stunting going on for mornings during April--with Blake Shelton "auditioning" on Monday, and other artists apparently following suit throughout the month.

See more at http://www.allaccess.com/net-news/archive/story/116896/blake-shelton-is-the-new-kupl-morning-show-voice and http://news.radio-online.com/cgi-bin/rol.exe/headline_id=n26657.

(Yes, it could all be an April Fools' Day stunt.  However, if that were the case, I doubt that KUPL/Alpha would've issued an actual press release and promoted a vanity URL [likethebull.com] that redirects to the station's Facebook page.)
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