Adelante Media Group launches "New Latino"

[EJM]

The announcement was made about a week ago, and Adelante has apparently already made the switch at its owned stations (although syndication is still to come).  Essentially, the company's Spanish-language CHR format has given way to a "bicultural, bilingual" one.

See the original press release, at http://www.adelantemediagroup.com/2013/02/14/adelante-media-group-announces-the-new-latino-a-breakthrough-radio-format-targeting-todays-bicultural-bilingual-latino.

[DavidEduardo]

The announcement was made about a week ago, and Adelante has apparently already made the switch at its owned stations (although syndication is still to come).  Essentially, the company's Spanish-language CHR format has given way to a "bicultural, bilingual" one.

See the original press release, at http://www.adelantemediagroup.com/2013/02/14/adelante-media-group-announces-the-new-latino-a-breakthrough-radio-format-targeting-todays-bicultural-bilingual-latino.

I love how this is heralded as a breakthrough.

The first station on the US mainland to play both English and Spanish hits and to speak both English and Spanish was WQBA-FM, "Súper Q" in Miami... in 1977.