Look closely at the Facebook page. To me most of the postings may come from friends or families of the station big shots.
That's because the station is A TOY!
As I said before, it is run on a shoestring to keep the TV license active in the cheapest way (audio only!) until the digital TV changover in 2015. Then, it is sold to a TV operator as a digital TV station for substantial bucks and that's the end of 87.7 as a "radio station".
In the meantime, there's lots of tradeout commercials for goods to be sent directly to the pockets of the owners (you think they can SELL these ratings?), and employment for one of the owners' girlfriend and daughter.