Change at K276EL 103.1 Austin!

[Anonymouse]

Clear Channel has replaced Rhythmic Oldies “Jammin 103.1” K276EL Austin with a temporary micro-format dedicated to the South By Southwest Music, Film, and Interactive Festivals.

http://radioinsight.com/blog/headlines/81146/clear-channel-launches-sxsw-micro-format-in-austin/

[wild949austin]

Couldn't they have done this on KVET FM HD1?

[Anonymouse]

Of course, it wouldn't hurt to have a little extra money / a ratings boost.

Will Jammin' return after this?

[KMRD]

Clear Channel has replaced Rhythmic Oldies “Jammin 103.1” K276EL Austin with a temporary micro-format dedicated to the South By Southwest Music, Film, and Interactive Festivals.

http://radioinsight.com/blog/headlines/81146/clear-channel-launches-sxsw-micro-format-in-austin/

Great idea!  Now that's local radio!

[jras20]

Clear Channel has replaced Rhythmic Oldies “Jammin 103.1” K276EL Austin with a temporary micro-format dedicated to the South By Southwest Music, Film, and Interactive Festivals.

http://radioinsight.com/blog/headlines/81146/clear-channel-launches-sxsw-micro-format-in-austin/

Great idea!  Now that's local radio!

If you can actually pick them up

[mmnassour]

Couldn't they have done this on KVET FM HD1?

The fact that they didn't demonstrated the HD Radio penetration among the attendees.

It appears few of them carry obsolete electronics.

[saradio1]

So 103.1 is going EDM!!!! 

Curious if CC is planning to launch it's second EDM station.

From Radioinsight-

The micro-format, temporary branded as “IHeartAustin Radio” will run through March 17. During this time Clear Channel will feature coverage of the SXSW Interactive Festival and the music of those performing at the music festival including programming from its “Evolution” Dance Music channel. 

Read more:
http://radioinsight.com/blog/headlines/81146/clear-channel-launches-sxsw-micro-format-in-austin/

http://www.iheart.com/#/live/1031-iHeart-Austin-6169/?autoplay=true

I can't imagine CC going back to Jammin 103.1 but I could be wrong.   

[Anonymouse]

So 103.1 is going EDM!!!! 

From what I've heard it sounds like more of an Indi rock format. Not that much electro-dance in it, but some probably exists.

[saradio1]

So 103.1 is going EDM!!!! 

From what I've heard it sounds like more of an Indi rock format. Not that much electro-dance in it, but some probably exists.

EDM was on earlier this evening.  They switched over to Alternative/Indie Rock around 10 or so.

[JDawg512]

The signal covers mostly the central core of Austin but not much beyond that.  I'm not sure how far it goes north but I noticed it breaking up while driving toward the airport earlier.  It sounds okay in Downtown but not sure how easily it would be picked up in the highrises.  At this point its pure speculation whether or not it will flip to something else after SXSW or go back to Jammin.  IMO it would make more sense for Mega to return to FM.  They are showcasing EDM artists that will be here during SXSW, and I am thinking they may have some dance mix shows over the weekend nights but again not sure.