Meanwhile, WEEI, as I’ve mentioned before, remains a pretty unique one shift strong station. The Globe goes further saying the discrepancy between AM drive and the rest of the day/night is stunning.
I have speculated that WEEI has benefited from a “we’re not Toucher & Rich” phenomenon. And WEEI has successfully “counterprogrammed“ T&R..by doing SPORTS. Even though it’s widely believed you can’t do sports in AM Drive even on a sports station. Something the DJs on 98.5 simply refused to do on a regular basis.
It'll be interesting to see what happens from here. 98.5 has/had a monopoly overall position but they left a little crack opening with the circus show in AM. WEEI drove through that opening to put up double digits which is an astonishing improvement in a couple years. BUT There has been ZERO halo WEEI benefit, as the Globe points out ANYWHERE else after AM drive.
My gut tells me 98.5 can fix the turmoil in AM over time …by just getting their act together. As Toucher explained, it’s been just a mess. But that mess is getting cleaned up. Will AM Drive look like 10 Am-midnight again? Just utter dominance? Dunno.
