Neaverth has address this Beatles thing at least a few times. He (and Reynolds) didn't "prevent" the Beatles from coming to Buffalo. Any other promoter(s) could have rolled the dice. Jerry Nathan, who produced and promoted jazz shows at the time (and later produced and promoted numerous rock shows with his son and daughter under the Festival banner), as well as a few other promoters, could have rolled the dice, but didn't.
It was Neaverth's and Reynolds' money. Not the station's ... and not any other jocks at KB. Neaverth and Reynolds made a business decision. It would have been a Monday night show. School night. Security costs money. Bad weather could have created havoc.
Neaverth has said a number of times that he didn't make "big money" until he moved to morning drive at KB. He was doing record hops and KB Yo-Yos basketball games, as did many of the other K-Big personalities. He picked up extra money doing the noon weather on Channel 7. When he moved from afternoon to morning drive, the biggest concession granted by CapCities was working a five day week for the first time in his career! He may "still have his confirmation money," but he's proven to be quite generous with his time and talent. He's also said that a substantial portion of his earnings/wealth came from Capital Cities stock which was part of the company's retirement and DRIP plans. He noted that the same applied to Irv, Rick and Tom, Buffalo TV's foremost anchor team in the late 60s and 70s.