Smerconish blows and is irrelevant in the market anymore. He may be, as some see it, "wishy-washy" but he was "wishy-washy" enough for SiriusXM to throw money at him to jump aboard as they try to build a "wishy-washy" talk channel. Meanwhile, back on earth, where have all those mega-ultra-talk programmers gotten with pushing the one-side-or-the-other meme? Talk radio has been driven into the ground and lost headway to sports talk and music formats, meanwhile programmers still sit there in the rubble, behind the wheel with their foot to the floor hoping they'll magically undo the wreck by... staying the course (read: WPHT, the IQ debacle). We need to break the meme that the only way to tackle a social issue is by sticking to talking (and thinking) points cooked up by some overpaid thinktank instead of assessing the situation based on personal rationality while looking out for your fellow citizens.
Populating a talk station with varying hosts isn't breaking any sort of format. You can't break a format that doesn't exist. NPR skews liberal. AM Talk bathes in conservatism. Dennis Miller puts on a great show. Dennis Miller is (relatively) young and has an entertainment background. Dick Morris is about a billion years old. Who's gonna look better on the station website (and sound better on-air)?
Again, you would think putting together an attention grabbing younger-skewing (read- younger than, say, 50) news/current events-based talk station would be a task even a moderately sized radio company could tackle using a local AND syndicated combo (ahem, Merlin, ahem)...