What this relates to is mostly top market radio, the small stations would never know unless they get a barrage of calls to the station saying to get "You Light Up Life" off the air. So, really it's the small stations that have the advantage to get more "lost" classics on, since they don't have the $$$ to pay for testing. That's why, we hear more songs on small market stations and why they generally appeal to it's listeners in these small towns. They don't want big city corporate radio, they want more WLNG's, more Hippie Radio type presentations, the moms and pops of radio.
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Westwood One adds new 24/7 Good Time Oldies format to replace Scott Shannon's TOC
- Thread starter Lori Pollitt
- Start date
What this relates to is mostly top market radio, the small stations would never know unless they get a barrage of calls to the station saying to get "You Light Up Life" off the air. So, really it's the small stations that have the advantage to get more "lost" classics on, since they don't have the $$$ to pay for testing. That's why, we hear more songs on small market stations and why they generally appeal to it's listeners in these small towns. They don't want big city corporate radio, they want more WLNG's, more Hippie Radio type presentations, the moms and pops of radio.
Huh? Birther mentality? Where in "the same sort of statisticians who operate market testing programs for broadcasters also cook the books for the government so that fake statistics can be published that make things look better than they really are…" does Avid make any reference to a specific politician or side of the aisle? Frankly David, you're too smart of a contributor to lower yourself to that type of comment.
Chances are, if it's a song I don't like, I would 1) Tune out. Having been around music since 1974 (and spent 23 years in radio) and around music for a living, no song gives me that "oh wow" feeling anymore. One trick I learned long ago on the air was only listen to the beginning and end of the song (pre-software and v/t days.) I never really got tired on a song.
Being a wedding & event entertainer the last 18 years full-time, I see what my clients pick the most. The software company out of Chicago each year posts a Top 200 most requested for my clients to pick from. Of course, they all pick songs they love to hear. BUT, the one thing I hear from them is that they're tired of the same songs being played every 2 hours on the radio. Yet, most rely on what they hear the most as the basis for their requests.
Being a wedding & event entertainer the last 18 years full-time, I see what my clients pick the most. The software company out of Chicago each year posts a Top 200 most requested for my clients to pick from. Of course, they all pick songs they love to hear. BUT, the one thing I hear from them is that they're tired of the same songs being played every 2 hours on the radio. Yet, most rely on what they hear the most as the basis for their requests.
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Avid Listener
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What makes that particular brand of guitar amplifier appropriate for playing a turntable? Hollowstate guitar amps makes some serious claims on their website, but nothing at all about their utility in a turntable based sound system.
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Avid Listener
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Proctor & Gamble just bailed out of the pet food market. They tried to make a go of it buying first Iams/Eukanuba, then buying Natura. They researched it out the wazoo, but they never did make a real go of it, and just sold all of their pet food brands to Mars. And, anyone who looked at their marketing strategy and advertising content could never claim that they did any useful research prior to enacting their campaigns.
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Avid Listener
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Mr. Gleason is simply engaging in an ad hominem attack, based on comments I made in another thread.
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Avid Listener
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I'm always amazed that everyone in radio seems to assume that songs are either "love it" or "hate it", as if they were stuck in a binary world of digital automatons. If a station plays a song that's only a 4 on a ten-scale, but lead into it with a 7, 8, or 9, they're probably not going to lose the listener. But, if they play a top-testing song that they've burned out through over play, and turned into a 1, then they'll lose listeners.
You use that all-or-nothing "everyone in radio," as if we all think the same.
In my world, we have several levels of airplay, with certain songs getting light play, others getting medium, and others in heavy. This is a fluid situation and changes daily. So no, not "everyone in radio" assumes songs are love it or hate it.
It's not an hominem when you take a comment from one post and an attitude from another to define a poster's particular perspective... In this case cynicism.
P&G has redefined its core markets various times, selling divisions that did not fit the new definition. The pet food division was very profitable, but it is a crowded and mature market. They got an offer that was above book value and sold. The stock went up.
To say they did not make a go of it negates the high sale price which was based on Mars' estimate of leading cash flows.
The term "hollow state" as two words and no caps means vacuum tube gear generically, not a brand. It is a standard term used to contrast "solid state" non-tube gear. I am utterly flabbergasted that you did not know that.
The comment is based on several of Rabid Listener's posts. It is quite factual.
David, I have a great respect for you and your contributions to this site. You almost never fail to make a strong fact based argument. As for Avid, "cynical" or "cynicism" is one thing. I understand your point. I was simply trying to express my surprise and my concern that by the added verbiage, you were unusually lowering yourself to what I perceived to be an unneeded level. Please understand that my comment to you came from a point of respect. But enough from me. Keep up the good work and I now return to lurker mode.
MediaMonitors' MScore is not research... it is simply a panelist level tracking of what happens each time a song plays on the air as measured by the PPM devices tracking the station.
There is absolutely no reason to think that people in smaller towns want a playlist any different than what is heard in big markets. The problem is that the small market operators live without the benefit of real listener feedback since thy do not have PPM respondent level data or research budgets. Were they to have the benefit of real listener feedback, 2/3 of those songs would go away.
Oh, and were you to travel out to the East End, you would know that WLNG is not an oldies station... it is a community station that fills with oldies in between the local features.
JC Penney has fallen victim to Kohls, WalMart and Target. They mishandled a re-imaging terribly, demonstrating a lack of understanding of the market niche they occupied. The same has happened to Sears and K-Mart, which have been badly mis-handled by an investment banking firm that took them over. Radio shack could find no substitute merchandise after components and radios and gizmos declined. I can think of many products ranging from Ipana to Burma Shave that could not hold market share when a stronger competitor came on the scene.
GM has a tremendous product liability issue, but much is covered by the bankruptcy it went through and the rest will be covered by ongoing profits. To put it in a "going out of business" status is patently absurd.
Similarly, Blockbuster et. al. killed the mom and pops because they had lower prices, greater selection and lower deposit guarantees. Consumers move to whatever offers the best value and convenience and image. That does not mean that business in general is in trouble, just that some business reach the downside of a maturation cycle and die off while new alternatives replace them.
The big radio companies will not be responsible for the fate of little stations with little signals or daytime AM stations or other dogs and monsters of the radio dial. THose will ether die due to the impossibility of finding a market or the transition to new media. The big guys could care less as they are only minimal market fragmenters.
I guess I've never heard "clean" vinyl. Every new record I've ever opened had some static clicks and pops in it.
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Avid Listener
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I used two different search engines, and found one reference to the term "hollow state" as a generic reference to valve technology. In all other cases, it was to a brand name of a product or company.
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Avid Listener
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Actually, it is an indication that Mr. Gleason only respects political views that agree with his own. His defense of "diversity" only extends to those "diverse" opinions that he agrees with. Positions that he disagrees with are demonized with terms like "birther".
A search on "hollow state" +tube will yield over 2 million google hits, and only a couple are for the brand or company you refer to which "appropriated" the generic term used universally today. There is even a published Hollow State Newsletter.
I respect logical and rational political views, whether I agree with them or not. Conspiracy theories ranging from the denial of the moon walk to the "alternative" explanation of 9/11 to the birther theory are not what I would deem remotely logical or rational.
And after your posts about how companies are failing (they aren't) and how finding out what consumers want is a possible cause (it isn't), I understand why you somehow believe the several hundred thousand of us who work or have worked in radio are all wrong and you are right.
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