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Jodesha sells KLSY to Centro Familiar Cristiano for $6.75 million
Generally, if a rimshot overperforms, a bigger signal that is not doing well will jump the format and the rimshot will have to change format. It has happened over and over.
As I said, I think the price BossBill got for the station is excellent, bordering on incredible. Of course, he took back paper but its a heck of a deal. Building a competitive format with a sales force and generating cash flow in a Top 20 market would cost millions, with a big chance of failure. The ROI on that is just not there as far as I can see.
It's a cluster strategy to bring down a market leader a bit so that the Clear Channel cluster looks better. Only big groups can play that and it means "sacrificing" one station to make it happen. I have done this with a very big cluster back in the 60's and it worked; I would jump the format of any station that rose in the ratings either by using my low performer or buying another station.
It's likely better to do a format nobody else wants to put on a better signal... smooth jazz, 60's oldies, etc. It all depends if you can get enough direct sales and not have to depend on ratings and agencies. In today's big-box retail environment, that is challenging.
Two questions:
1. In your opinion, do you think the "Bigfoot Country" brand would have pushed up the value of the 93.7 sale? I am just having a hard time believing that it was a better business decision to make a flip to programming that has yet to gather any following, and THEN sell. After all, it can take months to get the word out.
2. [this is a question for anyone who may know] What kind of facilities exist on South Mountain? Did Bill construct a brand new site?
Ford, that first question is a pretty good one and something I've been wondering myself lately. About how long does it typically take for a new sign-on such as 93.7 locally, 102.7 in Boise, or 107.7 in Bend to attract a somewhat stable audience? In other words, how long before the fact that a station is not as well established as a competitor with the same signal is not at a disadvantage because it's just signed on?
A station may attract an audience quickly... that's where the "worst to first" stories come from. I've been part of a number of launches or relaunches that went from nowhere to #1 in a month or two. It depends on how big a niche there is to be filled where nobody can block by slightly modifying their format to cover you; I have been where that happened, too, and it is ugly.
But valuation (other than stick value) is not based on ratings. It is based on Broadcast Cash Flow. And that depends on sales.
If you are selling on ratings, then that means you are mostly selling to agencies or big direct accounts with a house agency / inside ad department. They don't buy off one or two books. Many look at 6 months or more of good numbers before adding a station to a media plan... a plan that may not result in buys for another 90 days or more.
Direct accounts will look at new stations if the price is really, really cheap. Then, if they get any results, they will keep buying but they'll try to continue hammering the price.
It's not about audience when sales prices are calculated. It is about BCF. To generate decent BCF can take a year or more with a successful, sustainable format.
Alright; that makes sense. I still am curious about what the South Mountain site looks like, however. Unfortunately, Fybush (I think that is the website name) has yet to pay a visit to that particular site. I'm curious to see what effort Bill put in to make this move reality.
Breaking my silence...
At a certain level, I enjoy the speculation, but I've never been interested in the risks of operating an independent Seattle market station; I have no illusions of operating one in competition with 84 other signals in the Seattle Metro. I prefer to hang onto a few dollars for retirement. Southwest Washington is my home. My Adult Contemporary station KSWW, along with my Hot AC station KJET, have developed as leading stations down here. The 93.7 frequency, with the move to South Mountain, no longer fit into our market. In fact, its coverage is better in Olympia/Tacoma/Seattle than in Grays Harbor. Fortunately, we were able to move our Bigfoot Country format onto another of my stations so that we could keep the format in Grays Harbor and Pacific Counties.
Shortly, we will have more formats on the air down here thanks to the magic of HD radio and FM translators. Visit Grays Harbor, where radio is free of most of the Seattle signals!
At a certain level, I enjoy the speculation, but I've never been interested in the risks of operating an independent Seattle market station; I have no illusions of operating one in competition with 84 other signals in the Seattle Metro. I prefer to hang onto a few dollars for retirement. Southwest Washington is my home. My Adult Contemporary station KSWW, along with my Hot AC station KJET, have developed as leading stations down here. The 93.7 frequency, with the move to South Mountain, no longer fit into our market. In fact, its coverage is better in Olympia/Tacoma/Seattle than in Grays Harbor. Fortunately, we were able to move our Bigfoot Country format onto another of my stations so that we could keep the format in Grays Harbor and Pacific Counties.
Shortly, we will have more formats on the air down here thanks to the magic of HD radio and FM translators. Visit Grays Harbor, where radio is free of most of the Seattle signals!
Forget "Unforgettable" .... the "you don't have to listen to Seattle radio" could be a KILLER tourism campaign for GH County!
That would be enough to make me slow down to take in the scenery, as opposed to driving through town as quickly as possible.
Thankfully. I barely hear KSWW in the south sound, so it should be okay.
KMNT 104.3 uses IBOC, and they don't seem to affect KMCQ at all (even though you can hear KMNT clearly, like a local in parts of the south sound).
Free of most signals, actually.
KSWW yes, KJET not yet.
Is HD actually possible with the on channel booster?
I've always been curious as to why that booster works to well (considering all of the people who claim that on channel boosters cause multipath). Is it because the main 105.7 signal is blocked by the mounds to the south of Aberdeen?
Boosters work really well when there is a huge mountain in the way and almost zero signal within the predicted contour in a certain area. They work less well when that's not the case. The problem we have is that we have signal, but it is marginal in some areas due to "Cosi Hill". As with all boosters to some extent, we have areas where the main transmitter is fighting with the booster. That's why we have a translator on 93.1 in East Grays Harbor County.
Yes, it is possible to have a booster with HD, but more complex, and I don't intend to put HD on KJET unless I ever can justify a move to a different site and eliminate the booster. I don't know whether anyone has had success yet with a digital booster. I would expect the San Francisco area to be a good test case.
Yes, it is possible to have a booster with HD, but more complex, and I don't intend to put HD on KJET unless I ever can justify a move to a different site and eliminate the booster. I don't know whether anyone has had success yet with a digital booster. I would expect the San Francisco area to be a good test case.
So what kind of effect does the booster have when you listen? Does the discrepancy between the main signal and the booster create "flutters" on the channel, or do they cancel each other completely?
Its a shame that boosters don't coexist with their parent channel very well. It would save a lot of bandwidth if there wasn't a need for relay channels. Bill, I imagine that many people in Montesano who would benefit from tuning their radio to 93.1 often don't even bother and stay on 105.7.
All of the above. If the phase relationship were perfect, then they would sound okay. But that's only possible at a point in space. Move a foot and it changes. Because of that, it is more dependent on the relative signal levels. If the two signals are about the same level, it can be awful. If one signal is a lot stronger than the other, it's not so bad. In areas where the main is never totally absent, the trick is to figure out in which areas the mutual interference doesn't matter, like uninhabited areas. By phasing, you can cause the worst interference zones to change.
We do promote the translator. Top of hour ID "93-1 and 105-7 The Jet, K J E T, Raymond-Aberdeen".
We do promote the translator. Top of hour ID "93-1 and 105-7 The Jet, K J E T, Raymond-Aberdeen".
Thanks for the info. The other thing I am curious about, is coverage into northern Grays Harbour County a priority? From what I have seen, highway 101 is a dead zone for radio coverage after you get too far from Aberdeen. Most of the Aberdeen stations would be pretty rough by the time you hit Lake Quinault. KDUX and KSWW seemed to be the only stations that produced much of a signal from there on out.
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