The idea a company the size of Clear Channel bases its format decisions on a handful of nightclubs is lunacy.
And your stereotype of the people listening to this new station is equally unfair.
Clear Channel would have no reason to simulcast the 50+ appeal of conservative talk on an FM signal given the demographics of San Antonio, and in fact, have been abandoning talk on FM - most recently in Pittsburgh. FM conservative talk isn't growing. And the people responsible for making those decisions have reams of data to back that up - and the increased appeal and billing of the new rhythmic format.
I didn't mention the people listening to this new station. I did however mention when Clear Channel made their decision they didn't do through
research.
I would also like to add the fact that Emmis' 99.7 which simulcasts KLBJ 590 AM does pretty well in the ratings, one of Emmis' top billers.
They air Alex Jones, Glen Beck, Ground Zero, and Rush Limbaugh.
The northside of San Antonio is Conservative out in places like Stone Oak, right outside Alamo Heights, Dominion area, portions of the Medical Center. San Antonio tried a liberal talker on 92.5 and it failed. 106.7's problem was it was all syndicated, and Cox doesn't do well with the
Talk radio format.
Radio One's News 92 FM is still on the air, and going strong.
I don't know where you even get the 50+ numbers from, but I can assure you, most people I know that listen to Conservative Talk radio are in my age range. Of course, I don't go out to clubs, or party so maybe I am a little bias in my own opinon, but we all have our own biases.
But I bet dollars for daisies that Clear Channel didn't think this out througly like they should have. Furthermore I bet this station will only last a maximum of 2 years.
102.7 airs the Cowboy's games.
So yes a talk radio station on FM can succeed. It is how you execute that station's effectivness.
But who knows we might find out that Clear Channel has a backdoor deal with the folks of Sirrius, a I scratch your back and you scratch mine type of deal.