I heard a rumor that HD radio was never intended to improve the AM dial. Rather, iBiquity only developed the AM technology to fulfill some sort of requirement. I'm curious to find out if it could be true.
As I recall, digital IBOC was originally intended for AM only. FM came along later. AT&T was the main leader in the modulation scheme for AM, later merged into Ibquity. If you've ever had the chance to listen to the AM-HD broadcast, it sounds pretty good, similar quality to an FM station. Here on the East Coast during the fall and winter months, I regularly listen to WLW-HD from Cincinnati and WCBS-HD in NYC while driving home in Central Virginia. The sound is much more pleasant and easy to listen in digital mode.