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Wall St Journal radio network gone at end of year

TheBigA said:
Every communication I've received for Home Depot spots, as recently as yesterday, has the following notation:

Cannot air in Rush Limbaugh or in or adjacent to any other controversial programming. Please ensure a minimum separation of 30 minutes between Home Depot spots.

As I said, perhaps your station is choosing to ignore this. That doesn't mean it's not being sent.
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The only spots we run during Rush are local spots. The national stuff we have is barter spots, which we also don't run during Rush because aside from the morning show (me), Rush is where we make our money.

I'll try to pay better attention and see what runs on the satellite feed during Rush. But, like I've said, we don't get "do not run" orders. I'd know if we did. It's not that we're ignoring them, we do not get them. And the advertisers we do have line up to buy spots during Rush's show. Maybe that isn't the norm, but that's my experience. Which is all I've ever claimed to know.


And to address another thing. Air America failed for two reasons. The original management was corrupt, and the programming was BAD. Nothing more.
 
Ravens said:
But, like I've said, we don't get "do not run" orders. I'd know if we did. It's not that we're ignoring them, we do not get them.
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If you're running barter spots, there are instructions with those spots. They are attached with the regular contracts you get certifying you ran the barter spots. In those contracts you'll find the "do not run" instructions.
 
TheBigA said:
If you're running barter spots, there are instructions with those spots. They are attached with the regular contracts you get certifying you ran the barter spots. In those contracts you'll find the "do not run" instructions.
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Well we don't run any barter at all during Rush and only 1 minute during my 4 hour morning show. Hannity and Dave Ramsey get the bulk of them. I'm sure traffic follows whatever directions we have, but again, this is only my experience. I'll have to try to pay attention to see what Premiere runs for network spots during the show. There never seems to be a lack of quality advertisers.
 
Ravens said:
And to address another thing. Air America failed for two reasons. The original management was corrupt, and the programming was BAD. Nothing more.
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Did you ever listen to progressive talk radio? Just curious. It seems you offer judgements on public radio without the inconvenience of actually listening to it. Possibly you didn't listen to progressive talk, either. But why bother? Rush will tell you all you need to know. Rush never lies and he's always right.
 
FredLeonard said:
Did you ever listen to progressive talk radio? Just curious. It seems you offer judgements on public radio without the inconvenience of actually listening to it. Possibly you didn't listen to progressive talk, either. But why bother? Rush will tell you all you need to know. Rush never lies and he's always right.
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Yes. I listened to quite a bit of Air America when it was on. To see how good it was. I even kinda liked Jerry Springer's show. And as I've pointed out, I can't listen to Rush because I have work to do when he's on. I have also listened to quite a bit of public radio, it's a MUCH better product than Air America (and the various other syndicated liberal programs) was/are. The commercial liberal programs for the most part aren't good. That doesn't make them bad people, just not good broadcasters. I'm certainly not comparing them to Hitler like you do with Rush. There are a lot of Rush clones that are bad broadcasters, too.

You're the only one here spouting off about stuff you have no idea about. It would appear the rest of us have a little bit more personal experience with this stuff. Perhaps if you paid better attention and stopped insulting everyone, you could learn about radio.
 
FredLeonard said:
True. I saw the paperwork. It specifically said not to place spots in or adjacent to Air America Radio programs. No exception for Portland, Seattle or anyplace else.

Meanwhile, the same advertisers were allow spot placement in Rush, et al.
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I find it hard to believe that the only report of this comes nearly half a decade after Air America closed.

With the powerful liberals / progressives behind Air America / Air America Media / Air America Radio, were that to have happened, we would have heard about it.

And unless you were in the traffic department in Portland or Seattle, how would you know?
 
DavidEduardo said:


I find it hard to believe that the only report of this comes nearly half a decade after Air America closed.

With the powerful liberals / progressives behind Air America / Air America Media / Air America Radio, were that to have happened, we would have heard about it.

And unless you were in the traffic department in Portland or Seattle, how would you know?
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Right there in the studio was a book of copy from various advertisers. A right on the page at the top was the notice that spots were not to run in AAR programming (no exceptions for any specific market). And there was mention of it on this board and that time.

Ravens said:
He hasn't worked in radio since before I was born and I'm old enough to be a grandfather.
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Gee, now he's getting personal. It's no surprise that you listened to Jerry Springer. Your kind of guy. Too bad you didn't listen to Stephanie Miller, which is who most progressive talk stations carried in that time slot. She's smart. She's funny. If you have a sense of humor, you might even have laughed a little.
 
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FredLeonard said:
Right there in the studio was a book of copy from various advertisers. A right on the page at the top was the notice that spots were not to run in AAR programming (no exceptions for any specific market). And there was mention of it on this board and that time.
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A copy book post-2004? Incredible.
 
FredLeonard said:
Did you ever listen to progressive talk radio? Just curious. It seems you offer judgements on public radio without the inconvenience of actually listening to it. Possibly you didn't listen to progressive talk, either. But why bother? Rush will tell you all you need to know. Rush never lies and he's always right.
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I've never even heard of progressive talk radio. However, I did listen to liberal talk radio. I tuned in Air America (or whatever the hell variation of that moniker they were using at the time) once or twice. It was too boring to bear for very long. There was also a liberal talk show host that did a local show in the city where I lived. I listened to her sometimes, and even called her show a few times. Her show was interesting in the sense that watching a train wreck can be interesting.
 
FredLeonard said:
Right there in the studio was a book of copy from various advertisers. A right on the page at the top was the notice that spots were not to run in AAR programming (no exceptions for any specific market). And there was mention of it on this board and that time.
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When I first answered it was because I was amazed that a station would have a copy book in the era when Air America existed.

Then I realized I was being sucked in by Fred's lack of knowledge and answering him in the same fantasy world context.

1. Copy does not have run instructions. It has at most a start date and a kill date.

2. The traffic department has the run instructions which tell the station what dayparts to run and not to run the spots. They also tell traffic which piece of copy or which cut of a recorded campaign runs when.

3. It is absurd... ridiculous... funny to think that there would be instructions on live copy saying not to run in shows which were syndicated / satellite delivered when there was generally no announcer in the studio to read the "live copy" since the show was not "live" in the local market. The fact is that a station's traffic department would not schedule live spots in a network / syndicated show because they know that!

Of course, we know that in the last several decades, few "live reads" were actually live. They were really "personality reads" recorded in advance and put on the automation system. Sometimes we'd have the talent do a couple of different reads, just to mix it up... but few stations even allowed live reads in the more recent years.
 
Lot of assumptions there. I never said it was a "station."
 
DavidEduardo said:


A copy book post-2004? Incredible.
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Believe it or not, I spent six years dealing with copy books. 2000 to 2005 in Learfield's one and only traffic operation in Des Moines, all of our ten second ads at the end of the reports were read live, throughout the three-group market. In 2005, Clear Channel's Total Traffic started eating Learfield's cheese. Then after failing to land a real job and get the heck out of radio, in '06 I ended up at Clear Channel in the commercial traffic department.

Among the various duties: maintaining an extensive, live-read copy book for WHO. Ugh. Live-reads on WHO were (and I think may still be) HUGE. During the day, WHO was local except for Rush, and all of the shows had live reads.

I grew to despise, yet grudgingly admire, that copy book. I was campaigning to have the copy book go digital, but a serious injury in the summer of '06 put me on permanent disability, so that's the end of that story.
 
TheBigA said:
No one has said they're controversial.
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It was suggested by the Talkers article and other mentions earlier in this thread that the 'do not run' instructions were being applied to programs like the Wall St Journal morning show, not just political talk shows like Rush. The implication being that even news shows are similar to shows like Rush -- even though we who listen to them know that the news shows are not.
 
boombox4 said:
The implication being that even news shows are similar to shows like Rush -- even though we who listen to them know that the news shows are not.
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That may be the implication, but that's not the case. The issue here is the advertising environment. Stations that run controversial talk shows also run top of the hour news, which aren't controversial, or regular weather forecasts, which aren't controversial, or business reports, which aren't controversial. But the listeners hear the entire package lumped together, and identify it all as one thing. Even though certain parts of the package aren't controversial.

But the bigger problem that wasn't dealt with in the Talkers article is the fact that the business format isn't attracting a big enough audience. The thought behind the format was it would attract a small but specialized audience. My sense is that advertisers have other cheaper ways to reach those people. So that kind of financial advertising isn't as plentiful as it once was.
 
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