The real solution isn't putting KYW on 1210. The real solution is simulcasting it on FM. That's what this thread is about.
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The real solution isn't putting KYW on 1210. The real solution is simulcasting it on FM. That's what this thread is about.
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FredLeonard
Guest
The real solution is KYW getting its grove back. However, FM wouldn't hurt.
But, Bucks County is right across the river from Trenton and, that is in Philly MSA.
In the diary survey, one or two one-week diaries like that had no effect on the individual stations being measured. Were such diaries removed and the survey re-tabulated, the results would not change. In fact, on one occasion, Arbitron did this in response to my inquiry and, truly, nothing changed.
Today, the PPM in the top 50 markets makes this type of misidentification impossible.
Of course, the caveat is always that ratings are accurate enough to serve as a sales and buying metric. Adding additional sample would price such services out of the realm of possibility, particularly in radio.
What other "major" research orgainizations were ever in radio? C.E. Hooper stopped doing radio because it lost its clients to ARB. Pulse went bankrupt doing radio only for the same reason.
No, I mean in Columbia, MD, where Arbitron was located at the time. Before that it was Laurel and before that it was Beltsville.
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FredLeonard
Guest
Sorry, typo. I meant "abandoned diaries."
You're talking about decades ago. The people who cared about 1060's reception in Bucks County are dead.
That's not true.
Nielsen still uses diaries for TV outside the metered DMA's, and the diary or recall (same thing, really) methodologies are used worldwide.Only a couple of countries have adopted electronic measurement and, there, only in larger markets that can afford the much higher costs.
Of course, the diary has gone online for Gen X and Millenials. Recruiting is the same, but the online or paper diary are now given as options.
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FredLeonard
Guest
Stop twisting things: The rest of the syndicated research industry has abandoned diaries - the people who track everything else (yes, there is market research on things other than broadcast audience measurement). They mostly abandoned them a generation ago. It was only Arbitron - now Nielsen - who was/is way behind the times.
David, do you have a post-graduate degree in statistics, methodology or social science?
First, we are talking about measuring radio here. Not consumer patterns for grocery purchases. The requirements of radio specify that we have to have moment by moment tracking over a period of time at home, at work or school, and in the car. No other field of consumer research has such special requirements.
The reason why diaries are not used in other areas (if they ever were... it was a narrow field always) is that there are now electronic measurements available. For example, in many cases in-home consumption tracking has been replaced by data mining of check-out counter data crossed with store loyalty card data.
The issue with electronic measurement of radio is that it requires a device with ultra-portability. The technology did not exist until about a decade ago, when the truly portable PPM went into early tests in Wilmington and Philadelphia. When I first saw a "PPM" at Arbitron was in 1995 and it was the size of a brick.
Television electronic measurement did not require portability, so bulky set-top devices were practical much longer ago as TV measurement did not require miniaturization and long lasting rechargeable batteries.
Yet in both radio and TV, the majority of markets... the smaller ones... can not afford the costs of electronic measurement so the diary is still used today. The case is not one of available technology there... it is the inability of the media, both radio and TV, to pay for a more sophisticated measurement system.
Because I lived and studied in three different "countries" (in the view of accreditation organizations) I have the credits for a post graduate degree were a "Masters in Radio Programming" available. My studies have been focused on math, the social/behaviourable sciences (sociology, cultural anthropology, psychology), statistics and business. Separately, I self-instructed myself in the math and science needed to get a PE (Professional Engineer) certificate by examination in Ecuador. I've been on a half-dozen work group committees for Arbitron and/or the radio industry ranging from language preference to the possibility of an engagement metric. And, finally, I actually wrote much of the software for the company that did the radio ratings in Puerto Rico for several decades, meaning routines that determined weighting for each respondent in each of the applicable stratifications, tabulation of results and output of tabular data ready for printing.
What degrees or equivalences do you have?
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FredLeonard
Guest
BS with honors in social science - from a national research university in the US.
MA in communication (theory and research) - also from a national research university in the Ivy League.
25 years as a marketing research consultant.
One thing I learned: Clients get the quality of research - and research suppliers - they deserve. Most broadcasting clients on major pains and deserve to be preyed upon by the sleaze merchants who specialize in broadcast audience research. Political research is almost as bad - almost.
We know it wasn't the first of December. Four more days until the first of the year and not a peep from CBS. Do they plan to move to FM and keep it secret? Or maybe "unregistered" is blowing smoke.
MA in communication (theory and research) - also from a national research university in the Ivy League.
25 years as a marketing research consultant.
One thing I learned: Clients get the quality of research - and research suppliers - they deserve. Most broadcasting clients on major pains and deserve to be preyed upon by the sleaze merchants who specialize in broadcast audience research. Political research is almost as bad - almost.
We know it wasn't the first of December. Four more days until the first of the year and not a peep from CBS. Do they plan to move to FM and keep it secret? Or maybe "unregistered" is blowing smoke.
As they would say in the military "Bravo Sierra".
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Unregistered
Guest
Back to the topic: Is KYW heading to FM soon?
When the sale was first announced, Scott Fybush suggested that WRDW was acquired for this purpose. Scott, you've had little to say since. Have things changed?
When the sale was first announced, Scott Fybush suggested that WRDW was acquired for this purpose. Scott, you've had little to say since. Have things changed?
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former gm employee
Guest
I never said what month, I just said on the first, stay tuned, you people really jump on things you know nothing about...
Speaking of Rewind, did you notice they no longer have a sponsor (probably not for long)? Bummer. I'll miss those ServiceMark "Our service is right on the mark" billboards.
ixnay
I AM a bit surprised we haven't seen a move yet on 96.5, whether the rumored move of KYW to 96.5, or a re-launch of Wired as "Amp." Wired does have SOME heritage (they've been around for a decade-ish now), but their numbers have been somewhat lackluster recently (at least the vanity 6+ ones.) Could a re-launch as Amp and a more mainstream sound gain them sound ground?
What is a "national research university"? I have never heard the term "research university". And, to me, a "national university" is something like the University of Phoenix... no campus, but nationally accessable.
While "consultant" often means "someone with a briefcase but without a job" I have no idea what a "marketing research consultant" does.
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Unregistered
Guest
I think they are, but they are keeping the format though!!!
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FredLeonard
Guest
For someone who claims so much expertise, seems there's a lot you don't know.
I learn by asking. Obviously, you have no answer.
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