Super Bowl XLIX metered market (overnight) rating highlights according to NBC Sports:
-The Patriots’ 28-24 win over the Seahawks in Super Bowl XLIX on NBC delivered the highest overnight rating in Super Bowl history, with 49.7 rating/72 share in households.
-NBC’s Super Bowl XLIX overnight topped a 50 rating in each half hour from 8 p.m. ET forward (peaking at a 52.9/73 from 10-10:15 p.m. ET).
-Comparably, NBC’s Super Bowl XLIX overnight is up by four percent from last year (47.6/70), and up by three percent from the prior record (48.1/71 for Ravens-49ers in Feb. 2013)
Lead-Out “The Blacklist”
-NBC’s special post-Super Bowl telecast of “The Blacklist” averaged a record 13.5 rating/24 share in metered-market households, making it the top-rated post-Super Bowl entertainment telecast in three years.
-Comparably, this 13.5 overnight rating makes “The Blacklist” the top primetime entertainment telecast since the Oscars (27.7/42 on March 2, 2014) in the metered-market households.
-“The Blacklist” was nine percent above the year-ago post-Super Bowl edition of “The New Girl” on Fox (12.4/21 on Feb. 2, 2014).
-Versus two years ago, “The Blacklist” is up +13 percent, with the 13.5 rating topping a 12.0 for CBS’s “Elementary” on Feb. 3, 2013.
-The last post-Super Bowl entertainment telecast to rate higher was NBC’s Feb. 5, 2012 edition of “The Voice” (which scored a 20.0/30).
http://www.tvmediainsights.com/highlights/record-overnights-super-bowl-xlix/