WXEX/WXEX-FM LMA'd to Port Broadcasting LLC (WNBP/WWSF)

[newsbot2]

Carl Strube and Pete Falconi's outfit has taken over operations of the Exeter, NH-based simulcast. I assume an outright sale is pending.

 

[MickeyD]

Carl Strube and Pete Falconi's outfit has taken over operations of the Exeter, NH-based simulcast. I assume an outright sale is pending.

Why should they buy them? Rent them for the season, like a beach house, and give it back when winter approaches. How much can they really be saving by running it as an LMA? Automation is automation.

 

[newsbot2]

There's automation, and then there's automation. WXEX had a full airstaff, which was blown out when the WNBP folks took the reins. I assume that the WNBP sales staff is better at selling spots than the WXEX owners were.

 

[MickeyD]

There's automation, and then there's automation. WXEX had a full airstaff, which was blown out when the WNBP folks took the reins. I assume that the WNBP sales staff is better at selling spots than the WXEX owners were.

They had a full air staff and that couldn't make it financially viable. If radio stations had to rely on a live air staff many would have pulled the plug long ago. There is probably a further consolidation between WNBP and the WXEX stations. An AM radio station is worth what the land it is sitting on is worth and you work up from there. Whose to say that WXEX FM won't become WNBP FM with a move? Pull the plug on WNBP AM and WXEX AM, or sell them.

 

[mrradioguy]

Any station with decent cash flow can make a full air staff work, even if voice tracked. It's too bad the entire airstaff immediately got the ax, there must be a load of money going somewhere (think tower rent, etc.)

What makes the move interesting is WXEX/WXEX FM aren't exactly overlapping signals and Port already has Sanford's AM with an FM translator. What will probably happen is the XEX-FM/WWSF & WXEX will all simulcast and the translator will be sold to somebody (which they just got from Light of Life)

 

[MickeyD]

Any station with decent cash flow can make a full air staff work, even if voice tracked. It's too bad the entire airstaff immediately got the ax, there must be a load of money going somewhere (think tower rent, etc.)

What makes the move interesting is WXEX/WXEX FM aren't exactly overlapping signals and Port already has Sanford's AM with an FM translator. What will probably happen is the XEX-FM/WWSF & WXEX will all simulcast and the translator will be sold to somebody (which they just got from Light of Life)

I doubt that they had a decent cash flow or they wouldn't have rented the two stations out. Get a better FM (92.1) and waltz the 106.1 translator back up north.

 

[MickeyD]

Any station with decent cash flow can make a full air staff work, even if voice tracked. It's too bad the entire airstaff immediately got the ax, there must be a load of money going somewhere (think tower rent, etc.)

What makes the move interesting is WXEX/WXEX FM aren't exactly overlapping signals and Port already has Sanford's AM with an FM translator. What will probably happen is the XEX-FM/WWSF & WXEX will all simulcast and the translator will be sold to somebody (which they just got from Light of Life)

There is also quick, dirty, and cheap (compared to buying WXEX AM & FM). WNBP COULD just buy WSCA (106.1) pull the plug on it and then increase the power on their translator to 250 watts and get rid of their "directional" antenna. You know that LPFM's are going to be permitted to increase their power to 250 watts and that will take a bite out of WNBP's translator signal.