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Not "all of them." But yes, the morning show is syndicated. However, they get paid a lot of money, and some of it comes from WROQ.
I don't know about you, but my expenses have doubled in the last ten or so years. Utilities, office rent, insurance, business expenses, engineering costs, new technologies, licensing fees, health care. There's a lot more to running a radio station than the air talent. The cost of doing business has increased. Meanwhile, it looks like revenues have been relatively flat. Although you seem to feel the spot price has risen, and the number of spots has gone up. Those two things don't bear out in the facts.
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Scooter Lesley
Guest
Well,...I typed a post, and stepped away long enough to watch a few UFC fights, and look what happens. My Topic here had 3925 views, when I left, and now 4112; you do the math. We get another pointless Little Weenie One-Liner from JethreneM, and an Expense Report from his A-ness....Hmmmmmmm?
I ask that readers take note of the name of this Topic,...note that I have aimed the Boney Finger of Blame at, and described just some of the Flubs. Rent: It would Behoooooove to own something, with all that alleged cash flyin' around. Now, my spill on NOT NEEDING the Ivory Tower to Broadcast from starts to come in focus. Radio Listeners run from 5-to-6 minute stop-sets, like Vampires run from Sunlight, Werewolves run from The Lone Ranger, and like Consultants run from Accountability!...............Good Morning!....Coffee Anyone?
I ask that readers take note of the name of this Topic,...note that I have aimed the Boney Finger of Blame at, and described just some of the Flubs. Rent: It would Behoooooove to own something, with all that alleged cash flyin' around. Now, my spill on NOT NEEDING the Ivory Tower to Broadcast from starts to come in focus. Radio Listeners run from 5-to-6 minute stop-sets, like Vampires run from Sunlight, Werewolves run from The Lone Ranger, and like Consultants run from Accountability!...............Good Morning!....Coffee Anyone?
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Radio Listeners run from 5-to-6 minute stop-sets, like Vampires run from Sunlight, Werewolves run from The Lone Ranger, and like Consultants run from Accountability!...............Good Morning!....Coffee Anyone?[/QUOTE]
Scooter, I am not trying to get into a war, but I disagree. Research has shown, and this is backed up by ppm, that in a stop-set the biggest audience loss is in the first minute and a half. A surprisingly large percentage stay after that. It has been shown that you lose fewer people running longer but fewer stop-sets. There is a reason that the top stations do it this way, and have since the late 90s. It is not about running more commercials, it is about losing fewer listeners.
Scooter, I am not trying to get into a war, but I disagree. Research has shown, and this is backed up by ppm, that in a stop-set the biggest audience loss is in the first minute and a half. A surprisingly large percentage stay after that. It has been shown that you lose fewer people running longer but fewer stop-sets. There is a reason that the top stations do it this way, and have since the late 90s. It is not about running more commercials, it is about losing fewer listeners.
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Scooter Lesley
Guest
This is a discussion board, and disagreements are more than welcome. Rebuttals follow such because someone else disagrees. Here is my disagreement with Bill Love: What we are told by alleged Experts versus the end results of what we have put into practice, due to the "Told". For me, I dig much deeper.
Arbitron, now Nielsen Radio, once mailed tangible diaries out, with a less than a 40% return. As to how flawed those returns were is speculation. This bizzy-ness that we are now living, Pees on the idea of keeping a paper log. The PPM gadget was introduced to avoid an eventual Floundering by a company that wants to stay in business.
It,..."The Gadget", both receives and records signals of what you are Allegedly listening to or watching. So, much like Auditorium Music Tests, it too is flawed from the beginning.
Leave it on, and sitting on the arm of your recliner, with the TV on, the radio in the kitchen on a station that you hate, and open a window to the utility room, where another radio is on some Awww-ful Rap station, and then go to work, leaving it at home to dance with the devil of both confusion & error.
5-to-6 minute Stop-Sets are clearly there, due to Whoring-out the rate card, and having to sell more, just to pay the bills. 5-to-6 minute Stop-Sets deliver the end result of (Hopefully) a 5-share. Bill Love claims that the PPM data views these long Stop-Sets as a way to not loose listeners. Comparing your then ratings(Magic 98) to what you can only squeeze today is proof enough.
LOVE IN THE MORNING is clearly the Best Morning Radio Show in this market; my Vote! Also, if you listen, and/or monitor....you will find all four hours of that said show to not slate 5-to-6 minute Stop-Sets, yet ones slating around 3-minutes, as I had said, in the beginning!
Arbitron, now Nielsen Radio, once mailed tangible diaries out, with a less than a 40% return. As to how flawed those returns were is speculation. This bizzy-ness that we are now living, Pees on the idea of keeping a paper log. The PPM gadget was introduced to avoid an eventual Floundering by a company that wants to stay in business.
It,..."The Gadget", both receives and records signals of what you are Allegedly listening to or watching. So, much like Auditorium Music Tests, it too is flawed from the beginning.
Leave it on, and sitting on the arm of your recliner, with the TV on, the radio in the kitchen on a station that you hate, and open a window to the utility room, where another radio is on some Awww-ful Rap station, and then go to work, leaving it at home to dance with the devil of both confusion & error.
5-to-6 minute Stop-Sets are clearly there, due to Whoring-out the rate card, and having to sell more, just to pay the bills. 5-to-6 minute Stop-Sets deliver the end result of (Hopefully) a 5-share. Bill Love claims that the PPM data views these long Stop-Sets as a way to not loose listeners. Comparing your then ratings(Magic 98) to what you can only squeeze today is proof enough.
LOVE IN THE MORNING is clearly the Best Morning Radio Show in this market; my Vote! Also, if you listen, and/or monitor....you will find all four hours of that said show to not slate 5-to-6 minute Stop-Sets, yet ones slating around 3-minutes, as I had said, in the beginning!
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the people meter has a motion sensor built in and stops logging listening after a length of time. it is designed to be kept with the listener who will have some movement if they are awake and listening.
It's "Nielsen Audio" and not "Nielsen Radio". Please stop sleeping in class.
All research has participation rate concerns. In the case of the diary survey, failure to return is overcome by oversampling. That part is very simple. The harder part is getting certain demos to accept the diary to begin with.
A "flounder" is a fish. "To fail" is "founder".
The PPM was not introduced to serve the participants in the survey. It was introduced in the largest markets to satisfy demands of the ad buying community for an electronic system that has faster delivery and more immediacy of the data.
The PPM does not record the station. It records the audio tags inserted in the programming of each encoded station in accordance with what the device "hears".
As explained, the PPM has a motion sensor which can "tell" if the device is being occasionally moved in accordance with what a person would do in their daily activities. And who would go to the trouble of tuning in a station they did not like to "fool" the meter?
Wrong-o. 5 to 6 minute stops are there twice an hour instead of 2 to 3 minute stops four times an hour because in the PPM world fewer breaks gets more listening. But it's the same amount of spots, just divided into fewer clusters.
Magic is not in a PPM market.
I can't comment here... to comment I would have to understand.
I see one salary that could easily be dropped.
One of your employees spends all his or her time here (seems like a he) and while this person has a lot of valuable advice and explains very well why some of us without money or desire to go to a lot of trouble are miserable at least part of the time, this does nothing to contribute to the bottom line of your station.
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Scooter Lesley
Guest
Well,...quite a bit of Typage, since I last viewed. We even appresh the brief post by "Freqy". However, it was just another keen grasp of the obvious: We are aware of the motion sensor, and the Gadget is probably rigged with some sorta tracking circuitry, in case the "Panelist" loooooooses the damn thing!
The Left Coast Hayburner, Mr. Ed, again surfaces to inform us here is SC, on the SC Board, his California Tooooooootledge of how it's done: An attempt to dissect my last post, and wound-up Boobing to the 10th power....as Jed Clampet would say..."Pidddddddddddiful, Jest Piddiful".
There can be nothing said about the PPM Gadget to decrease its margin of error. Nielsen will "Tell It" to "Sell It", but it is there because the Diaries were continuing to Waffle. No Thinking PD would fall for a Horse Manure Snow Job, that alleges longer Stop-Sets are better than short ones! 9-minutes max, per hour, and if you ain't making any money, your rates are too low, and your Overhead/Spending needs to go under a microscope!
The Left Coast Hayburner, Mr. Ed, again surfaces to inform us here is SC, on the SC Board, his California Tooooooootledge of how it's done: An attempt to dissect my last post, and wound-up Boobing to the 10th power....as Jed Clampet would say..."Pidddddddddddiful, Jest Piddiful".
There can be nothing said about the PPM Gadget to decrease its margin of error. Nielsen will "Tell It" to "Sell It", but it is there because the Diaries were continuing to Waffle. No Thinking PD would fall for a Horse Manure Snow Job, that alleges longer Stop-Sets are better than short ones! 9-minutes max, per hour, and if you ain't making any money, your rates are too low, and your Overhead/Spending needs to go under a microscope!
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The overhead/spending has already gone under the microscope, which is why John Boy & Billy are on in your place. And if you raise the rates, that cuts out all the mom & pops you posted about earlier. So the question is: What do you really want? Local radio costs money. Fewer spots an hour are more expensive. And fewer spots an hour won't cause people who aren't listening to start. Be honest: Would you listen to John Boy if he only ran 9 spots an hour?
I think what you need is "roughage" and not some imaginary "typage".
There is no tracking circuitry as it would, first, increase the power consumption and second, likely make many panelists apprehensive about participating. And that is why the recruiting process clarifies for potential panelists that they will not be "tracked".
PPMs go missing all the time. Nielsen just deactivates them. Some even show up on eBay.
The PPM itself has no margin of error. It is just an audio detector and does what it is intended to do. Of course, all polls have margins of error based on the sample size and the universe being measured. That goes for everything from political polls to radio ratings. We know that ratings are estimates and use them anyway because we can not afford a census of listening.
Yet the diary is still used in about 200 markets and accepted by advertisers who buy based on numbers.
As I said, radio is paying nearly double for the PPM because the advertisers and the agencies demanded it.
Well, the evidence supports the fact that listeners stay longer when you have fewer stopsets. It's the first commercial that causes tune-out, not the 5th one in a break.
Here's the thing: if you cut the number of stopsets and make them longer and your ratings improve, what would you do? And if you have more stops and fewer commercials per set and the ratings go down, what would you do.
Well, that's what happens. Learn to live with it.
Given the agency CPP rate goals per market today, there is not much of a chance of making money at 9 minutes in most markets. The 10 to 12 minute range is more doable, with most stations needing around 12 to be profitable .
Most owner slashed costs to the bone as the recession hit billings, with the average market losing 40% of revenue between 2007 and 2009. 40% loss in total radio spending meant that unless your station was operating with a margin of over 40% you were suddenly losing money. So you can pretty much assume that all stations have looked at every expense and cut discretionary items, made do with fewer people and postponed capital expenditures.
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Naw, you can't educate him.
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Scooter Lesley
Guest
I am impressed with some of the Entercom decisions, but miffly disappointed at others. The building on Garner Road appears that of much planning, and it houses many stations, and their operations. Promoting Lee Rogers was a good move, but allowing Lee Alexander to slide, with him eventually landing on Earth, was a complete Boob! The iHeart Ivory Tower is ego surveying nothing that they own, except every Country Radio listener in the market. Does Entercom own that building or exactly what? I have heard some horror stories, back when Tom Durney sat the throne, but today, I have heard that it is a good work environment.
There is a lot of work, formatically, to do on several stations, but slowly they seem to be moving forward. For Programming, they need to finally see that following the whims of the Record Labels will only teacup your ratings. This doesn't effect ROQ, as they do not grant Airplay to anything current. In the beginning, in 1987, we did, with four current Rock cuts per hour. At Status Quo, what they have today...they have seriously Burnt! This...all due to Corp PD's, and the whims of Music Test worshiping Pencilneck Consultants. It would all be a different Ratings Book, if the guy here...could Fly his own Plane, without Auto-Pilot.
There is a lot of work, formatically, to do on several stations, but slowly they seem to be moving forward. For Programming, they need to finally see that following the whims of the Record Labels will only teacup your ratings. This doesn't effect ROQ, as they do not grant Airplay to anything current. In the beginning, in 1987, we did, with four current Rock cuts per hour. At Status Quo, what they have today...they have seriously Burnt! This...all due to Corp PD's, and the whims of Music Test worshiping Pencilneck Consultants. It would all be a different Ratings Book, if the guy here...could Fly his own Plane, without Auto-Pilot.
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Scooter Lesley
Guest
Looking past the Sydi-Morning Show is gonna be the New Ponderance.....Now, that this Cheap Fill has Failed....Hmmmm? Whether Mutt & Jeff, Fred & Wilma, or three Boobs spouting what they allegedly know,....there is a problem here. Going local with one or more is maybe outta the budget, but should it be outta the question. What is next when something has clearly failed? What's next....is Next! Both MAGIC & MY have these three hour disappointments, and I believe that the Suits are Pondering. Hmmmmmmmmmmmmmm? So, what would you do?
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If all it takes to win is hire a morning show, that's what they'll do. But just because it's local doesn't make it good.
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