At least in this community (I don't live there but I'm close enough to pick up the signal, at least during the day) I don't think they're that old.
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What Makes a Successful Standards Radio Station
- Thread starter pioneer71
- Start date
I was responding to the fact that the sponsor is a nursing home and that the reason they're advertising is to recruit tenants.(I want to put a smiley face here but it just seems so sad somehow.).
A
Avid Listener
Guest
Remember, the people usually making a decision about putting an elderly family member in a nursing home are usually the children of the old person. So, if you're talking about advertising to someone about putting their 70-something loved one in a nursing home, you're talking about reaching their children who average 25 years younger.
F
FredLeonard
Guest
On the other hand, active adult retirement communities might find AC Oldies effective for "recruiting tenants" and might be good potential clients for those stations. Those communities often have "assisted living" facilities (aka nursing homes) attached. Also people stay healthy longer today. So, by the time people (big band listeners) are ready for nursing home care, their kids are AC Oldies listeners.
In my mind, an Adult Standards library of today would include Bread, The Carpenters, Association, Frank Sinatra, Tony Bennett, Michael Buble, Roberta Flack, Nat King Cole,
Everly Brothers, Barry Manilow etc.
Everly Brothers, Barry Manilow etc.
Actually, the commercials for this place emphasize the section where the people are still active. These sound like people who would want to live there because according to the commercials it's an enjoyable place to live. That section wasn't there when my grandmother was there.
One of the other nursing home/retirement communities that advertises has people who live there say how much they like it.
You just described America's Best Music (the satellite format from Dial Global).
M
Music Lover
Guest
I've heard "Bubbly" on this Internet-only Easy Listening station: www.radionomy.com/en/radio/theoasis-moderneasylistening
Tuesday night a 6:30, the college that owns the station I listen to most will air a live radio drama, being performed in the college's audiorium.
Correction. It's THIS Tuesday. And the performers have been advertising the performance on the station, even using the Welsh accents their characters will have. The newspaper had an article about the performance. It will take place over four nights, with streaming, and the radio station will air it on one of the nights.
The article said the skills have not been practiced in recent years, though "A Prairie Home Companion" seems to be the exception to that rule.
The commercial I heard this morning said, "We have fun here."
This is not the type of thing I like to see happening, but it should help make people interested in the station.
Yesterday (I don't know whether this was a one-time thing or a new regular feature) the morning DJ, who also used to own the station and still runs it, said this person was coming on the station to talk about health from 12:15 to 12:45. The reason for the strange start time is that obituaries end at 12:15. this has been true for a long time, and actually in the days of Paul Harvey, they started even later. Mike Huckabee, who filled in for Harvey some and "replaced" him on some stations, comes on before obituaries but that's the one broadcast of the three I don't try to hear each day.
I won't go into why I shouldn't have been in the car during the show, but I got to hear a few minutes of Rush, which is what I normally do.
Yesterday (I don't know whether this was a one-time thing or a new regular feature) the morning DJ, who also used to own the station and still runs it, said this person was coming on the station to talk about health from 12:15 to 12:45. The reason for the strange start time is that obituaries end at 12:15. this has been true for a long time, and actually in the days of Paul Harvey, they started even later. Mike Huckabee, who filled in for Harvey some and "replaced" him on some stations, comes on before obituaries but that's the one broadcast of the three I don't try to hear each day.
I won't go into why I shouldn't have been in the car during the show, but I got to hear a few minutes of Rush, which is what I normally do.
I didn't have to bother with Rush yesterday. The music was there, so it's not a new regular feature.
I did hear that the medical advice show was going to air yesterday. Once a month for 30 minutes is no problem, especially if I'm nowhere near a radio.
I'm concerned about what comes next. A local college bought this station and has interns working there, though I'm not aware any have been on the air. The college bought the other station in town and has plans for it that involve a format change. Right now the station is off the air, and news coverage of this says the changover is beng run by the man who used to own the standards station, still runs it, and hosts the morning show. Lately there have been substitute DJs and things sound almost normal again, and probably will be normal if the regular DJ ever comes back.
But this is bizarre. The regular DJ starts the final hour, after network and local news, with a celebrity such as Brenda Lee, Marcia Cross or Jerry Mathers introducing him in a recorded announcement that is reused over and over, and he thanks the celebrity and says something like, "If nobody else has said it to you, I want to be the first to say, 'Good morning'". I don't listen at that time of day often, and it's not always this song, but what has often followed if he is the DJ is "Nothing but the Best" by Sinatra. All of this happened yesterday but I had already heard the substitute DJ and only he was on. That's cheating!
I'm concerned about what comes next. A local college bought this station and has interns working there, though I'm not aware any have been on the air. The college bought the other station in town and has plans for it that involve a format change. Right now the station is off the air, and news coverage of this says the changover is beng run by the man who used to own the standards station, still runs it, and hosts the morning show. Lately there have been substitute DJs and things sound almost normal again, and probably will be normal if the regular DJ ever comes back.
But this is bizarre. The regular DJ starts the final hour, after network and local news, with a celebrity such as Brenda Lee, Marcia Cross or Jerry Mathers introducing him in a recorded announcement that is reused over and over, and he thanks the celebrity and says something like, "If nobody else has said it to you, I want to be the first to say, 'Good morning'". I don't listen at that time of day often, and it's not always this song, but what has often followed if he is the DJ is "Nothing but the Best" by Sinatra. All of this happened yesterday but I had already heard the substitute DJ and only he was on. That's cheating!
Okay, the regular DJ has been back for quite some time, but "Nothing But the Best" never sems to get played.
He has been doing some live broadcasts. One day he was at a local retirement community. I don't know for how long. Perhaps the station was going back and forth between him and whatever DJ, perhaps Wayne the Weekend Warrior. And later this week he will be broadcasting live from some business-related event.
He has been doing some live broadcasts. One day he was at a local retirement community. I don't know for how long. Perhaps the station was going back and forth between him and whatever DJ, perhaps Wayne the Weekend Warrior. And later this week he will be broadcasting live from some business-related event.
The event must be the Chamber of Commerce Trade Show. l was looking in the newspaper for something that matched the description.
There will be prizes given away as part of the live broadcast.
There will be prizes given away as part of the live broadcast.
And I just heard the commercial (is that the correct terminology?) for the event described above with the morning DJ. I got it right.
Carl Hampton was not on during this, at least when I was listening. Just music. And it did seem to be different songs from what Carl would play.
Kind of boring if they're not going to do the live remotes that often, but there weren't any when I was listening.
"Heat Wave" may have been a song that would fit the format, but I'm not sure America's Best Music has ever done it. Timeless Classics might have.
Kind of boring if they're not going to do the live remotes that often, but there weren't any when I was listening.
"Heat Wave" may have been a song that would fit the format, but I'm not sure America's Best Music has ever done it. Timeless Classics might have.
Some of the ads say "Mention you heard this on" and you'll get something special.
Right now there's a sports broadcast and the man who is also morning DJ is sort of doing commercials during the breaks in the action. Jeff Rollins and Carl Hampton do the same thing but more formally.
Right now there's a sports broadcast and the man who is also morning DJ is sort of doing commercials during the breaks in the action. Jeff Rollins and Carl Hampton do the same thing but more formally.
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Not sure where to put this but I just had to say it.
I don't know what my station's policy is on weather bulletins. If they wanted to do EAS I guess they could.
But it just happened that the man was there for a baseball game. He said it was coming up in a few minutes but he was interrupting programming to say the National Weather Service had issued a Winter Storm Warning. Actually, he realized his mistake. It was actually a severe thunderstorm warning, and when I got home I had recorded a newscast which was on during this time. It did look that bad then, but when I got in the car it wasn't much of anything.
I don't know what my station's policy is on weather bulletins. If they wanted to do EAS I guess they could.
But it just happened that the man was there for a baseball game. He said it was coming up in a few minutes but he was interrupting programming to say the National Weather Service had issued a Winter Storm Warning. Actually, he realized his mistake. It was actually a severe thunderstorm warning, and when I got home I had recorded a newscast which was on during this time. It did look that bad then, but when I got in the car it wasn't much of anything.
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