Wait...huh? I have no idea what you just said.. "AM is not about to die, it probably died 5-10 years ago?"
Yes, it means what it says. People
in radio are worried about the death of AM as a viable medium for commercial broadcasts but the reality is it's been dead for ages. Everyone here lives in the insular world of radio where everything is peaches and cream and the listenership is still 89% of total US population or some nonsense. Meanwhile, if you leave the confines of radio circles and see what people in the real world have to say, you'll be in for an eye-opener. Average everyday people do still listen to the radio regularly, because it's easy, free and ubiquitous. But youth (under 20) are nowhere to be found unless they're too poor to afford the data to stream. No one under 50 even knows AM exists anymore unless they're sports junkies in a market with no sports on FM.
I liken this attitude to the old saw (apocryphally) attributed to Pauline Kael about how she couldn't understand how Nixon won when she only knew one person who voted for him. Everyone in radio listens to the radio so who are these people who don't? Go read the comments under the articles announcing AT&T (and later, T-Mobile's) plans to enable FM radio chips in smartphones. It's a great idea, but you'd think from the comment section that these people were going back to horse and buggy days. "Who listens to the radio anymore?" "Radio sucks, even my parents use Pandora" stuff like that.
Even on a general discussion type site, the attitude towards radio is the lowest I've ever seen it. People still listen, and I don't see listener erosion really taking off as much as some doomsayers claim, but radio is no longer the go-to medium it was in the 60s and 70s.
And is it any wonder no one listens to AM if they can help it? Urban RF pollution is out of control in many markets, and the dial is a wasteland of religious dollar-a-holler barkers and low powered ethnic broadcasters that don't cater to mass audiences. Not to mention the HD-hash and the 4 kHz rolloff of most car radios, it's no wonder no one listens anymore.
The standalone AMs that are still successful are in a minority and have massive signals, all. Smaller ones are thriving only due to translators, which means it's FM that's the savior, not the programming.
HD or no HD, KFI is the exception, not the rule. Sorry to go off topic, but it has to be acknowledged.