Another worthless translator for a big city. Ok.
It would be good if the FCC did a complete revitalization of the band and threw out analog altogether and put everyone on the same band in digital. That is possible and it would create a huge market for new radios and boxes to switch current radio to digital.
But it will destroy downtown and South Philly, where most of the Cruisin' listener base is located.
It would be good if the FCC did a complete revitalization of the band and threw out analog altogether and put everyone on the same band in digital. That is possible and it would create a huge market for new radios and boxes to switch current radio to digital.
Even though Crusin' does have a bit of a signal in the Philadelphia MSA in the southernmost part of Gloucester County and a tidbit in Camden County, it is apparent that listenership in the rest of that market is unimportant to them. And the station has no protection anywhere near South Philadelphia or close to the Schuylkill.
Not arguing that the translator shouldn't be granted. It already has. Explaining what will happen once it's built. WVLT is going to have to shift gears fast to target the shore and the rest of its market.
Not arguing that the translator shouldn't be granted. It already has. Explaining what will happen once it's built. WVLT is going to have to shift gears fast to target the shore and the rest of its market.
You are right about the core of the out of state listener, WVLT is like the South Philly, Center City, oldies station. Most, if not all of their listeners out of their market are from SP and CC, maybe a few from the Wilmington area but thats about it.
WVLT's 60 dbu signal ends a mile or so north of Glassboro and just a tad more to the northeast of Williamstown. It has no core listenership in South Philly or Center City. It's "core" markets are Milville, Bridgeton and Vineland with very fringe listening in Hammonton. While it has a usable signal in a tidbit of Gloucester County, it is in the far southeast corner, far from the population center of the Philadelphia market (or the Wilmington market, either).
You are right about the core of the out of state listener, WVLT is like the South Philly, Center City, oldies station. Most, if not all of their listeners out of their market are from SP and CC, maybe a few from the Wilmington area but thats about it. Again, look how long WNJC has been operating illegally, they were granted 5kw with a strict directional pattern to the SE using the two tall and two short towers day, and less power using the two larger towers at night, with no signal in the Philadelphia area. They were meant to cover the area of the old 1360 in Vineland, which they replaced. Since their launch, they have been using the one strobe tower with 1kw omni, to put a signal into Philadelphia and claim to be a Philly station, nobody disputed this action.
I live in Center City Philadelphia 4th and Walnut to be exact, WVLT is like a local in my home, in all radios and in the car its super, you can drive around and its there solid, my friend lives in South Philadelphia, 28th and Mifflin to be exact and its the same there like a local. I don't know who makes up the radio locator maps and what they use but its sure not accurate with the signal. If anyone wants to dispute it just come to Philly and give it a try and many people I know in the Philly metro do listen to WVLT and they even have ads for South Philadelphia businesses also. If this new move in does interfere with the signal in these areas it would affect some revenue from the businesses and in this day and age with radio every penny counts to keep afloat.
Also, when Mike Vendetti. rest his soul, put them on the air, it was agreed that no signal would enter the Philadelphia city limits, the main signal would be shot down to Vineland to replace the old 1360 void, but it never happened.