Interesting that in the number one Spanish media market ( I think it is bigger than NYC for Spanish) Univision owns the only news/talk format in Spanish and they are dropping it ---you would think that they have a nice market niche to hold on to...when I briefly was an asst. there, a long long time ago...it was a popular format...not sure anymore...what went wrong?
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Univision Radio flipping AM stations into sports network
- Thread starter radiogal
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The success of KTNQ as a talk station was in the period from 1995 to 1999; at one time it was in a tie or beating KFI in 25-54. After that, it declined as several other operations tried to also do Spanish language talk and the available audience was fragmented. By 2002, the station was simulcasting KRCD/KRCV and its oldies format.
The station later became one of the Univision América stations, but that format did, at best, a 0.1 to 0.2 share in LA. Most of the measured audience came during baseball season where the Dodgers broadcasts lifted the average a little.
Talk in Spanish on the US mainland has not registered significant ratings for over 15 years, despite several money-losing efforts to create stations and networks. The format leans old in a market segment where buys skew very young.
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