Do you not know anything at all about the new owners? Perhaps some research is in order.
https://en.wikipedia.org/wiki/Educational_Media_Foundation
It's not about making a profit.
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Is all this hand wringing about The Sound becoming history deserved?
- Thread starter SuperRadioFan
- Start date
Do you not know anything at all about the new owners? Perhaps some research is in order.
https://en.wikipedia.org/wiki/Educational_Media_Foundation
It's not about making a profit.
And taking over the middle of the dial frequency is about as unpopular as the format itself. Bad decision.
They don't care
With all the posts going on at FB and the backlash.....they will.
What other station could they have bought? The fact is that EMF badly wanted to get into the market, was willing to pay the price and even negotiate the usage of a protected name in the market. They picked the only station available, and seized the opportunity.
KMET was pretty much dead when it left the dial. The owners of KTWV did a good job of promoting The Wave and pretty much buried any dissidents in the commotion.
No, it is Contemporary Christian in the form of EMF's K-Love format.
How about The Fish, currently at #2 in Atlanta. There are plenty of other examples of high performing Contemporary Christian stations all over the country.
While the Sound has been a well run station, saying it was "immensely popular" can not be demonstrated in the ratings. In fact, the last two weeks of released data (through 10/25) shows them at a 2.4 average in 25-54, right in the range they have been at for a year.
The EMF Contemporary Christian listeners will likely see this all as a blessing, so there is no damaging or detrimental backlash at all.
... or complaining about KLOS' playlist.
Life goes on. I'm pretty sure people will find some other way to hear "Layla," "Don't Stop Believin' " and "Brown Eyed Girl."
There's a big difference in audiences from the deep south vs. Southern California. I don't see KWVE ranked at all in that market. In fact, KKLA, KYLA, KFSH are all 0.7 or less. Personally, I don't see it working in your area, or will be similar to the ones mentioned. As for taking over another frequency, why not 96.7, last among the Regional Mexican stations. KSWD was the only kind in Southern California with signature Classic Rock. KLOS is more Adult Oriented. This is a big loss.
Not based on what I was hearing yesterday on their prerecorded listener phone calls...the callers would go on and on about how great the station was, praising the so-called "variety," and then end up requesting the usual overplays (and yes, Don't Stop Believin' was one of them).
In the meantime, many are about to lose their jobs and great music (once again) are no longer in the Southern California airwaves. Radio can be cruel. Seriously, I'm glad I left when I did in 1993. And yes, there is backlash, amongst the Sound listeners about to lose something they love. According to some FB posts over at the Sound, many are about the connections made with the knowledgeable DJ's, something that seems absent in today's radio culture.
First, you won't see KWVE ranked at all as they are not subscribed to the Nielsen ratings. Second, it is a deep southern Orange County signal, and does not cover most of the market.
The fact is that the EMF stations do quite well everywhere in proportion, of course, to their signals.
And if you think today's Atlanta is "deep south" think again. Like markets such as Phoenix, "everyone" is from somewhere else.
96.7 is a very limited Orange County Class A station. When you isolate the ratings to just the OC geography, the station is very, very strong. And 96.7 is an oldies / ranchera station, not Regional Mexican.
You will note that nobody was in line to buy KSWD at a decent price other than EMF. And anyone who bought it would have likely changed the format; the only other rumor circulating was that the Meruelo Group considered it as an upgrade for KDAY.
You know this how?
The listeners were there for their favorite songs in the genre they played. Not deep cuts, not unknown songs.
Classic rock formats play mainly album cuts and rock singles, not songs heard on K-Earth, KOLA or stations like that. Classic rock formats are unique, they play classic rock, many of which did not chart on regular music charts. So yes, they play songs not heard on other stations and yes, they play deeper rock cuts. What do you think they are playing right now? Journey, Fleetwood Mac? No. Take a listen, you have about 22 hours.
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KWVE can be heard across most of Southern California
https://radio-locator.com/cgi-bin/patg?id=KWVE-FM
Radio Online and Locator both list this station as Regional Mexican.
Well, I listened for maybe an hour or so yesterday and heard "Don't Stop Believin' " and "Gypsy" - both high-charting Billboard hits back in the day.
Radio Locator is a joke of a site anymore. FCCData is MUCH better.
As David said, most of the signal is dumped over OC and the IE. LA itself is barely on the fringe of it.
Also, Radio Online isn't always accurate. If you want accurate format descriptions, go to the station's site themselves and check their playlog (if available).
As well, David's spent a lot of his career in Spanish language radio, and I'm going to take his word on what the differences are between ranchera and RM.
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