I caught it one evening last week, sandwiched between the weather and human interest stories. At first, I thought maybe it was a subtle rebellion against KOMO’s parent company, the Sinclair Broadcast Group. Sinclair—which is controlled by David Denison Smith, the son of the company’s founder—is an arch-conservative media giant. The company currently owns and operates 193 television stations that reach into 40 percent of households across the U.S., and their empire could soon grow much larger: The Federal Communications Commission is currently considering a nearly $4 billion dollar bid from Sinclair to purchase the Tribune Media Company, which would increase Sinclair’s market share to 233 television stations in 108 U.S. markets. That’s 73 percent of U.S. households, and the merger would include Q13, a KOMO rival in Seattle. If the merger is approved, KOMO may not even survive: Q13 is cheaper to run; unlike KOMO, its workers aren’t unionized; and the station hasn’t attracted national attention.
One of Sinclair’s more egregious oversteps as of late is forcing local television stations, including KOMO, to air “must-runs”: conservative talking points from people like Boris Epshteyn (a former senior advisor to the Trump campaign) disguised as news. In a recent segment, Epshteyn pronounced that the media gives too much coverage to Stormy Daniels, the adult film star who claims she was paid off to keep silent about an alleged affair with Donald Trump. In others, Epshteyn pontificates about gun control (he’s against it), work requirements for food stamps (he’s for them), and the midterm Senate elections, which, he says, favor Republicans. All of this is delivered as though it's not merely one man’s opinion, but actual fact.
Last month, KOMO was forced to run a segment on the "Deep State," a conspiracy theory that a clandestine group of U.S government and military officials are trying to undermine the federal government. That segment was produced by Sinclair's Kristine Frazao, a former reporter for state-run Russian propaganda network, RT.
Editorializing may be common on Fox News (and, for that matter, The Stranger), but KOMO is on the public airwaves, and theoretically non-partisan. Yet Sinclair—which was fined $13.3 million by the FCC last December for airing over 1,700 commercials designed to look like news broadcasts, as the Seattle P-I reports—has written bias into local anchors' scripts.
Another anchor told CNN, “I felt like a POW recording a message.”
This is hardly the first time a major media group has used propaganda to spread a political message. But when that message comes beamed into your home on the public airwaves, the effect is more insidious, according to Pam Vogel of progressive media watchdog group, Media Matters. “The most dangerous aspect of Sinclair’s local news propaganda is exactly that—it’s local,” Vogel says. “Local broadcasters are expected to devote a substantial portion of their daily news coverage to issues of local importance. Instead, Sinclair forced its local anchors to film and air this promotional segment dictated by Sinclair’s corporate offices and regularly requires its local stations to regularly devote airtime to other segments that have little to do with their communities but are instead focused on underscoring a Trump agenda. Sinclair is depriving local audiences of the information they actually need about their communities in favor of videos promoting xenophobia, conspiracy theories, and attacks against the press.”
Using these tactics, Sinclair has turned a valued local news source into a propaganda machine for the Trump administration, and, if the FCC approves the company’s bid for Tribune Media—and in all likelihood, it will—their control over what we see and absorb on the local news will only grow stronger. This is a problem. While younger audiences may have given up on local TV news, older people still watch it. And they vote.
Of course, while Sinclair may be forcing their staffers to read their propaganda live, they can’t make anyone work there. Sinclair’s on-air employees are union, represented by SAG-AFTRA, but, according to one union member I spoke to, there are no plans to strike. The same is true of IATSE Local 600, the union that represents off-screen staff. Sure, the staffers could always quit, but, as the Seattle Times' Mike Rosenberg pointed out, currently, 64 percent of open jobs on the primary job resources market for journalists are for Sinclair. Yes, by reading these scripts on-air, the anchors are complicit, but aside from changing industries, they don’t have many options left.
The lack of opportunities in journalism are part of the general downturn in the news industry thanks to the rise of the internet and the death of on-air and in-print ads. But it’s also a direct effect of media deregulation, which, under the Trump administration is only getting worse: For nearly 80 years, the FCC required that TV and radio stations actually be physically located in the communities they served. In October last year, the Republican-led FCC eliminated that rule. Now, “local” news can come from anywhere. At the time, Democratic FCC Commissioner Mignon Clyburn said the agency was “paving the way for broadcast station groups, large and small, to terminate studio staff and abandon the communities they are obligated to serve.”
As a reporter, I cannot personally imagine myself reading a mandated, pro-Trump script on air (not that KOMO would ever hire me). It’s antithetical to everything I would have learned in journalism school had I actually gone to journalism school. But I don’t have kids or a mortgage or a disabled spouse or anything of the other things that might compel someone to stay in a job that they know is corrupt. And while some people are calling for KOMO staffers to quit, Sinclair would just replace them with people who have less moral compunction, or, if the Tribune merger is approved, simply shut KOMO down. That may still happen.
But that doesn’t mean KOMO and other Sinclair stations are a lost cause.
KOMO staffers may not be able to publicly speak out without fear of losing their jobs, but Sinclair survives on advertising. Local and national companies alike pay for on-air commercials as well as space on the KOMO website. And if companies decide they are no longer willing to advertise on a propaganda platform, this could have an impact. Look at Bill O’Reilly, the Fox News host and alleged serial sexual abuser who was fired after an advertiser boycott last year. In the midst of the boycott, O’Reilly went on Easter vacation with his family and never reappeared on air. It’s happening at Fox again now: Currently, Laura Ingraham, the Fox New host whose show was dropped by at least 15 advertisers after she attacked Parkland shooting survivors, is also on “Easter vacation” with her family. We’ll see if she ever comes back.