KIIS is the top revenue producer for the CHR format in the nation

[Y2kTheNewOldies]

https://news.****************/cgi-bin/rol.exe/headline_id=b15405

Note KIIS is 2 overall in highest generated revenue in the nation while WTOP-FM gets the number 1 spot for revenue in 2017.

 

[DOB]

https://news.****************/cgi-bin/rol.exe/headline_id=b15405

Note KIIS is 2 overall in highest generated revenue in the nation while WTOP-FM gets the number 1 spot for revenue in 2017.

Quite telling that for 2 years KBIG has produced better numbers in all the key demos yet makes almost 20 million less.

 

[davideduardo]

Quite telling that for 2 years KBIG has produced better numbers in all the key demos yet makes almost 20 million less.

It's "morning show syndrome".

Even though it's been 10 years where the PPM shows more listening in Middays and PM Drive, advertisers still love morning radio and pay premium rates to be in 6AM to 10 AM.

 

[ChannelFlipper]

It's "morning show syndrome".

Even though it's been 10 years where the PPM shows more listening in Middays and PM Drive, advertisers still love morning radio and pay premium rates to be in 6AM to 10 AM.

One could interpret your post to infer that Ryan Seacrest is overpaid.

 

[AM FM listener]

It's "morning show syndrome".

Even though it's been 10 years where the PPM shows more listening in Middays and PM Drive, advertisers still love morning radio and pay premium rates to be in 6AM to 10 AM.

Maybe that's because listeners are more engaged to their morning radio personality than those in any other daypart. So, listeners are more likely to stay with a station (or personality) through the commercial break in the mornings. In middays, listeners are working, therefore, less engaged. In afternoons, listeners may be engaged again but perhaps will change stations more quickly when commercials come on. Quality vs. quantity of listeners?

 

[LKellerIII]

One could interpret your post to infer that Ryan Seacrest is overpaid.

Or the OPPOSITE. Higher ratings in middays and PM drive aside, if Seacrest is raking in that kind of dough...

 

[ChannelFlipper]

Or the OPPOSITE. Higher ratings in middays and PM drive aside, if Seacrest is raking in that kind of dough...

Yeah, actually I originally read the thread, especially David's post, too quickly and then posted my reaction too quickly that didn't convey the right take. The more correct way of looking at it is just the opposite - If Ryan Seacrest (and other similar prominent morning show hosts) can drive up morning show rates even though empirical testing shows there is actually more consumer listening done in other dayparts, then they are not being overpaid at all - they are bringing more money in to an underutilized daypart. This assumes that the "extra" money they bring in would not be otherwise deployed in the remaining dayparts. It is actually a bit of a case study in market demand elasticity.