Its been confirmed that an undisclosed multi millionaire with lots of cash and very deep pockets is on the move to go after Iheart media's cash cow Rumba 100.3 by investing on a full power 100k FM station. Negotiations are on the way with a group who's looking to decrease their cluster and reduce their debt by selling one of their stations. Part of this investment plan is to purchase various stations in other markets such as Tampa, Miami, Boston, Philadelphia and Texas. The company will also have a big concert promotion division who will promote the biggest artist concerts in the markets of coverage. Orlando is the first market that will start hopefully before spring 2019.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Multi millionaire on the move to get into the Orlando Latin market.
- Thread starter SP447
- Start date
Interesting that the mysterious money man would have his eyes on Boston, whose relatively small Hispanic population has never had any FM serving it other than specialty shows on non-comms and, of course, occasional pirates. Would a full-power Latino pop station work in that market?
In 2018, picking off an individual property from a cluster is absolutely ridiculous. Think of the poorly performing and quasi-solo acts of 98.1 and 103.1 ... Now picking up the whole cluster - that's a different story.
There is a surefire way to make a small fortune in radio - start with a large fortune!
Tx
There is a surefire way to make a small fortune in radio - start with a large fortune!
Tx
Last edited:
Neither Boston nor Philadelphia are viable markets for a full-power FM. Quite simply, in both of those markets the populations include a big percentage of later generation highly assimilated Hispanics and Hispanic media buyers know this.
That silliness aside developing a concert division based on just a few markets means going up against established groups like Univision and SBS which have decades worth of relationships and multiple very large markets behind them.
Of course, finding clusters that want to shrink themselves generally would be limited to groups with an inferior signal they want to get rid of, so there is not really much quality merchandise on the shelves.
In Boston, that would be iHeart's WBWL (signal-challenged in the southern part of the market) and WKAF,(challenged in the north), but both stations are filling important format gaps, providing 100% hot new country to siphon listeners away from WKLB, and giving the market an urban AC, a format that is showing increased strength nationally. Beasley is the second-biggest player in Boston, but all of their FMs are full-market signals, and all but WBOS are doing really well -- and 'BOS delivers young males, which complements Beasley's sports station, WBZ-FM. Hard to see where Mr. Money Bags, whoever he is, would spend his bucks in the Hub of the Universe.
yeah, im curious too.. i thought this was alot of hot air and just someone full of s%^t.. and david's comments above kinda confirmed it would be a bad idea.
watch, theyll end up on some 250 watt translator that wont amount to a hill of beans
i mean, we all including david could be wrong.. but i doubt it
Well, the OP said that this would happen by Spring of 2019. And there is no announcement. So I would say that this is just rumor and speculation.
Yeah! And Spring comes early in Florida (or never goes away...)
Looks like the OP hasn't been heard from anywhere since late November, when he posted a guess that WNWR 1540 might flip to Regional Mexican under new ownership. The discussion petered out in mid-December with no resolution.
Well I did read on this site today that cox maybe looking to sell their radio stations. But I don't see the 100KW cox Orlando stations changing formats. I could be wrong though. I don't think 92.3, 94.5 or 96.5 will be the ones that get the format change alluded to in this topic.
- Status