Is it just me or the song “I love you always and forever by Donna Lewis and Human by the Human league would be the perfect song to play on 106.1 the breeze. Im actually surprised they had not played it yet
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WISX question
- Thread starter CassChopper96
- Start date
Are you sure they haven't? It would certainly make sense and no one in the market is playing it (unless BEN spins it once in a while). But then again, I don't think The Breeze is exactly using local testing for this library!
Do you think 106.1 the breeze has a chance of sucess I think it will if I heart promotes it well
Remember that success can be defined differently. But the opinion that matters is iHeart’s. And sure, it has a chance.
The reason is clear why Philadelphia, Detroit and Sacramento all jumped on the Soft AC bandwagon in the same week. All of the full power Soft AC stations are doing great!
KISQ San Francisco - Top music station (behind an all news and NPR station)
WDUV Tampa and WFEZ Miami - #1
KSWD Seattle - Tied for #4
WEZI Jacksonville - #7
It's clear, if done right, it can win the female 25-54 demo, or come close. And in some cases the success spills over into other demos. Someone mentioned that WFEZ is #1 18-34 in Miami.
Do I think young people in Miami have given up Beyonce and Drake for Anita Baker and Barry Manilow? No. But with the dial filled with youthful sounding stations, the one station that is playing soft music can find success.
KISQ San Francisco - Top music station (behind an all news and NPR station)
WDUV Tampa and WFEZ Miami - #1
KSWD Seattle - Tied for #4
WEZI Jacksonville - #7
It's clear, if done right, it can win the female 25-54 demo, or come close. And in some cases the success spills over into other demos. Someone mentioned that WFEZ is #1 18-34 in Miami.
Do I think young people in Miami have given up Beyonce and Drake for Anita Baker and Barry Manilow? No. But with the dial filled with youthful sounding stations, the one station that is playing soft music can find success.
https://981thebreeze.iheart.com/music/recently-played/
Here is the Original Breeze and the playlist Iheart Has for their San Francisco outlet.
Here is the Original Breeze and the playlist Iheart Has for their San Francisco outlet.
Well, that's a really loaded question. A lot of people think Philly's last attempt at Soft AC was a failure. I disagree because it was never intended to be a "winner." It existed to be profitable and I'm sure it was. And then someone thought they'd found a formula that would be more profitable. In market after market, station after station is launched not to "win" anything but to bolster overall revenue. Example: Real was a noble attempt but does anyone think iHeart expected it to "beat" anyone or become #1 in any demographic?
When looking at the current state of the market (this market--what's happening in Sacramento, San Fran, Detroit, and Miami isn't terribly relevant) and the rest of iHeart's cluster, it's almost obvious that something other than Throwbacks could make more money. (We've discussed why at length.) As was the case with the launch of Sunny 104.5, if the cluster makes more money in 2019 than it did in 2018, then The Breeze can be considered a success. And someday, someone will come up with a formula they think will be more profitable, and it or another of iHeart's stations will change to something else.
That having been said: Unless they localize this library, I personally will be very surprised if this station ever goes #1 in any of the money demos. Obviously the intended target is Females 25-54 but I believe (though I'm not positive) that WBEB, WDAS, and WUSL are pretty firmly entrenched with that group. The Breeze has an uphill climb in that particular regard. But again: That's not what's important here. Improving the overall profitability of the cluster is what they're going for.
Sunny didn’t, but that doesn’t mean the results would have changed dramatically.
As for “localizing,” I’m not making assumptions about their research either way. It could be that the data isn’t aligned with what we “think” it would say. It’s also, what, three days in? We shall see how it evolves.
As for “localizing,” I’m not making assumptions about their research either way. It could be that the data isn’t aligned with what we “think” it would say. It’s also, what, three days in? We shall see how it evolves.
PPM data for Sunny might have helped in expressing TSL but I'm really not exactly sure how they were selling the station back then.
Oh, and as for the research: I would think they'd want to launch with rather tight playlist of what could pretty much all know would test well right here in the city where they are trying to launch this lofty project. This simply doesn't seem to be that! lol. I could be wrong.
It's funny how just a few years ago Classic Hip Hop was the hot format that lasted less than a year in many markets. Just because Tampa, Jacksonville and other markets have hit #1 with their soft A/C formats, do you think this format has a chance to last for any long period of time across the country?
Being number one in a market or in a demo is not necessary to being profitable...you 2ant to be in the top tier of stations in certain demos so that you get consi$ered for every buy that targets the demo.
WDUV has been the 12+ leader in the Tampa market for about 15.years, but they lagged in 25-54. They were #15 in that demo until the recent success of WFEZ revealed a way to skew younger, and now billing has more than dobled.
The PPM really did not have much of a positive effect on AC stations, as most had good TSL and decent cume. The losers on PPM vs Diary were stations with a big TSL but narrow cume. Stations with big cume and low TSL benefitted from a pick-up of phantom cume, but 5at does not apply to AC.
I can’t think of a major station that increase TSL when the PPM became currency. Most dropped significantly, just as market PUR levels dropped by as much as 40%.
It has worked for over a decade in Tampa... so likely it can last if done correctly.
@ Miguelito, re 'localizing':
We were up here at the Cracker Barrel in our local shire just off !-81 at lunch today. We're 80 miles NNW of Philly, as the cow flies. Both WISX and WRFF come in pretty well at this elevation (1500 feet ASL). WISX was indeed playing a great Philly tune -- the great Gamble-Huff written 'Me & Mrs Jones'. And on someone's music list in this thread I also saw some Hall & Oates. You might be onto something with that Philly Phamiliarity stuff.
(Of course, at around that time, 10 til noon, our local Hanna-FM 92.3 went from 'Sherry' by the Four Seasons' into 'Karma Chameleon.' Guess which car-button station serenaded us back home.
WHNA plays solely up-tempo hits from the 60's through the 90's, and I realize that WISX might not want workplaces dancing and parting around from 9-to-5. I'm simply agreeing that a more Philadelphia lean to WISX would be of benefit. There are a lot more Philly classic songs than there are Danville PA songs).
We were up here at the Cracker Barrel in our local shire just off !-81 at lunch today. We're 80 miles NNW of Philly, as the cow flies. Both WISX and WRFF come in pretty well at this elevation (1500 feet ASL). WISX was indeed playing a great Philly tune -- the great Gamble-Huff written 'Me & Mrs Jones'. And on someone's music list in this thread I also saw some Hall & Oates. You might be onto something with that Philly Phamiliarity stuff.
(Of course, at around that time, 10 til noon, our local Hanna-FM 92.3 went from 'Sherry' by the Four Seasons' into 'Karma Chameleon.' Guess which car-button station serenaded us back home.
WHNA plays solely up-tempo hits from the 60's through the 90's, and I realize that WISX might not want workplaces dancing and parting around from 9-to-5. I'm simply agreeing that a more Philadelphia lean to WISX would be of benefit. There are a lot more Philly classic songs than there are Danville PA songs).Thank you. I meant to say "cume;" not TSL.
They played "I Love You Always Forever" at 7:16 this morning. I just took a little spin through their playlist and I gotta say, this is one nutty library. A station that plays Gotye, Timbaland, and Orchestral Manoeuvres in the Dark. Roberta Flack's "Killing Me Softly" and Fugees "Killing Me Softly." TLC and Ambrosia. And what I personally think is waaaaay too much Journey and Foreigner. Not that there's anything inherently bad with either band. It's just like...a lot, man. LOL.
They are playing a lot of what I expected (songs that WBEB and most AC's nationwide phased out in a successful attempt to become "younger") and a lot of stuff I wasn't expecting but really like. But there's also a fair amount of stuff that I'd sell a kidney to never have to hear again for the rest of my single-kidneyed life.
I'm sure these songs all test well with a certain demo but I wonder how many people within that demo really want to hear all of these songs? You know what I'm saying?
The Sean Ross columns on another forum did a nice job synthesizing the trend, and how the stations are sounding today. I mean, I'd give up my head of hair....oh wait, I don't have that any more....to never hear a Whitney Houston song so long as I live. Or Celine Dion. But they fit the tone, and so be it.
I like the uptempo Whitney Houston songs, not the ballads she's so famous for oversinging. But I suppose "I Wanna Dance With Somebody" isn't relaxing enough for Philly's (or anyone else's) Relaxing Favorites, but "The Greatest Love of All" -- a song previously a minor hit for George Benson, whose version would fit the format perfectly -- and "Saving All My Love for You" are. As for Dion, because I'm a big Meat Loaf fan, I appreciate her faithful, melodramatic interpretation of "It's All Coming Back to Me," and the melody of "My Heart Will Go On" more than makes up for her vocal excesses, so there are two of her songs that don't get me stabbing at the preset buttons, but they're the only two.
Still, if I were in an office or a store and couldn't change the station when a personal "bad song" came on, this is the sort of station I'd easily tolerate, rather than an AC, Hot AC or CHR. Since I'm 63, WISX probably doesn't want to hear that from people like me, but they must be banking that there are enough at-work folks in 35-54 who might appreciate a softer workplace music source, too.
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