Immaculate heart media acquires rio grande valley’s only public stations

[Y2kTheNewOldies]

https://radioinsight.com/headlines/...ires-rio-grande-valleys-only-public-stations/

The Roman Catholic Diocese of Brownsville’s RGV Educational Broadcasting is selling Public News/Talk/Classical/Jazz “88FM” 88.1 KHID McAllen/88.9 KJJF Harlingen TX to Immaculate Heart Media for $1.251 million.

The sale to the operator of the Catholic “Relevant Radio” network will make the McAllen/Brownsville/Harlingen market the largest in the continental United States without public radio programming.

Rio Grande area is mentioned as being one of the largest areas without Public Radio affiliates.

 

[crainbebo]

Incredibly sad, and I'm sure NPR gets some audience down there even with a Hispanic majority. Especially with the battles over the border wall, and the scandals involving the separation of children in camps, NPR provides a decent service for those people. Not to mention the RGV is strongly Democratic in elections.

 

[davideduardo]

Incredibly sad, and I'm sure NPR gets some audience down there even with a Hispanic majority. Especially with the battles over the border wall, and the scandals involving the separation of children in camps, NPR provides a decent service for those people. Not to mention the RGV is strongly Democratic in elections.

Like markets such as El Paso, Albuquerque and San Antonio, the Lower Rio Grande Valley is highly Hispanic but minimally Spanish dominant. Less than a quarter of LGRV Hispanics are Spanish dominant.

 

[davideduardo]

https://radioinsight.com/headlines/...ires-rio-grande-valleys-only-public-stations/

Rio Grande area is mentioned as being one of the largest areas without Public Radio affiliates.

The Lower RioGrande Valley,or LRGV, is the same thing as McAllen/Brownsville/Harlingen. Generally, the “Rio Grande” area holds two larger markets, the LRGV and Laredo, as well as Small markets Eagle Pass and Del Río. Mr Turner can further elaborate.

 

[CTListener]

Like markets such as El Paso, Albuquerque and San Antonio, the Lower Rio Grande Valley is highly Hispanic but minimally Spanish dominant. Less than a quarter of LGRV Hispanics are Spanish dominant.

Not to take the thread too far off topic, but I've always wondered if there is a similar percentage of English-dominant or at least English-fluent people on Matamoros, Nuevo Laredo and other border cities, since they have to deal with Americans who may not speak Spanish well coming into their cities to shop, dine, for entertainment, etc.?

 

[Kent]

English-dominant? Definitely not. English-fluent? Maybe.

With respect to radio listening, all stations targeting Matamoros and Nuevo Laredo cater to Spanish dominant listeners. Your music preference, especially when it comes to language, is usually set by the time you're a teenager.

It may not be a scientific study, but I have a niece who's half-Mexican and speaks flawless Spanish. She's 15 and listens to her local top-40 stations and pop and hip-hop playlists on Apple Music. She rarely listens to Spanish-language music unless she's with her dad. She's not likely to ever spend much time listening to music in any language other than English.

 

[davideduardo]

Not to take the thread too far off topic, but I've always wondered if there is a similar percentage of English-dominant or at least English-fluent people on Matamoros, Nuevo Laredo and other border cities, since they have to deal with Americans who may not speak Spanish well coming into their cities to shop, dine, for entertainment, etc.?

Those two towns are not tourist destinations. Nothing to see, nothing to do unless you think cartel drive-bys are a sport. Very dangerous.