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PLJ SOLD

Doesn't K-LOVE now have a 'Classics' service? WKLV could be used for that purpose with WPLJ as 'New York's Positive Encouraging K-LOVE'. Of course, I'm not sure if they will be changing callsigns. WLNY, like the channel 55? WLBA? There's a 1130AM in Gainesville GA but no FM. 'W Love-Big-Apple'?
 
K-Love goes to 95.5 and Air1 goes to 96.7. Not that complicated, folks!
Cumulus will stick the WPLJ call sign somewhere else with 95.5 becoming WLKV-FM. 96.7 will get a new call sign.

K-Love classics on a HD subchannel. Also would not be surprised if Air1 is also an a HD subchannel of 95.5
 
Cumulus will stick the WPLJ call sign somewhere else...

Why would they want to hang on to a discredited and anachronistic set of call letters?

Call letters are so old school, too. Does Spotify have call letters? Pandora? iTunes? In most cases, for anyone under 40 or so, call letters are, simply, strange.
 
I would like to see radio move back to using call letters in their imaging. I think it would better distinguish it from the streaming services. When TV went digital, stations started emphasizing their call letters over the channel assignment, even while keeping the virtual channel.
 


Why would they want to hang on to a discredited and anachronistic set of call letters?

Call letters are so old school, too. Does Spotify have call letters? Pandora? iTunes? In most cases, for anyone under 40 or so, call letters are, simply, strange.

and yet, given the potential format change to "Jesus music"....WPLJ may be the perfect call letters (now if I can only figure out the first two....)
 
I would like to see radio move back to using call letters in their imaging. I think it would better distinguish it from the streaming services. When TV went digital, stations started emphasizing their call letters over the channel assignment, even while keeping the virtual channel.

Years ago, there was a joint project done by universities somewhere in the US and in a large metro in Mexico. It was not a commissioned study, just a "class project" type of affair supervised by statistics professors.

In any case, the idea was to find out how many different radio stations average people could remember without aided recall.

The number in Mexico was twice as high as in the US. In Mexico, few stations use call letters to identify, in the US at the time the study was done, most stations used call letters. Names are more memorable, and they tend to describe a quality of the product.

Further, in radio diary markets, there are far more entries for frequency and station name than call letters. And the call mentions are all of stations that don't have names.
 
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K-Love goes to 95.5 and Air1 goes to 96.7. Not that complicated, folks!
Cumulus will stick the WPLJ call sign somewhere else with 95.5 becoming WLKV-FM. 96.7 will get a new call sign.

K-Love classics on a HD subchannel. Also would not be surprised if Air1 is also an a HD subchannel of 95.5

with all these new canned religious networks buying up New York stations the dial will start sounding like the bible belt.
Sorry but what a waste of good frequencies.
 
with all these new canned religious networks buying up New York stations the dial will start sounding like the bible belt.
Sorry but what a waste of good frequencies.

They're only good frequencies if the market will support them, and clearly the market was saturated. So a few dropping out is a good thing.
 
David, does that apply to television as well?

Yes, as Big A said, the trend is to things like "ABC 7" or "NBC Sioux Falls" or the like.
 
We Praise Lord Jesus, that's a good one!

I say you win naming rights to the new 95.5 FM. (Hint: "The Big Apple" might be too ironic to use in a Judeo-Christian context...)
 
… the trend is to things like "ABC 7" or "NBC Sioux Falls" or the like.

I believe Fox initiated that trend. The reason for my asking, David, is that a number of stations continue to feature call letters prominently in their branding—videlicet, the erstwhile Group Ws (except KYW), WGN, KTVU, WGBH, WPIX (sort of), et alia.
 


Why would they want to hang on to a discredited and anachronistic set of call letters?

Call letters are so old school, too. Does Spotify have call letters? Pandora? iTunes? In most cases, for anyone under 40 or so, call letters are, simply, strange.


Not sure, but Cumulus went through the effort to warehouse the WRXP call letters in Minnesota after temporarily using them on 94.7. At least WPLJ was successful at one point in time. WRXP was an unmitigated failure at every level.
 
Not sure, but Cumulus went through the effort to warehouse the WRXP call letters in Minnesota after temporarily using them on 94.7. At least WPLJ was successful at one point in time. WRXP was an unmitigated failure at every level.

Those letters are now unassigned.
 
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