• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

April Ratings

A

atthestars

They're out... and there's actual movement!

WMGK alone at #1! They've had some strong books recently. Any tweaks they've done to push themselves to the #1 spot?

WOGL and WMMR down somewhat significantly.

WXTU with their best month in a while.

WRFF with their best month in a while too.

Looks like WISX plateaued.

WIOQ and WTDY still even in the 6+ numbers.

K-Love with a very sizeable jump.

WBEN and WHYY slipping to recent lows.

WPPZ showing signs of life with a new format on the limited signal.
 
This book just seems a little hard to swallow. Too many swings--some quite large--with no explanation I can come up with. I feel like somethin ain't right.
 
Miguelito said:
This book just seems a little hard to swallow. Too many swings--some quite large--with no explanation I can come up with. I feel like somethin ain't right.
Click to expand...

Nearly all the changes are well within the ranges for all the stations save one or two that may be wobbles or actual changes. An example of a wobble might be the K-love station which had a high peak. But the rest all seem normal.

And keep in mind that agencies use multi-month rolling averages to buy so any statistical wobble gets flattened out.
 
WOGL significantly down since February's first place showing to a 6.0... Wonder why? Easy...You change the format and presentation, reduce the playlist, eliminate the late 60's and most of the 70's and purge the weekend and holiday countdowns and bingo. You can hear the 80's on Jack type formats. WOGL doesn't need to saturate them with that kind of music. I used to listen to them, no longer. Many others in Philadelphia feel the same. K-Earth did the same around 1989. AM radio and small market stations are the way to go now. Best playlists around. Thankfully Denver has 3 AM's that satisfy my music tastes. 810, 1430 and 1510 and they rival my own collection, they're that good!
 
Last edited:
oldies76 said:
WOGL significantly down since February's first place showing to a 6.0... Wonder why? Easy...You change the format and presentation, reduce the playlist, eliminate the late 60's and most of the 70's and purge the weekend and holiday countdowns and bingo.
Click to expand...

All those changes happened two years ago. If they had the impact you say, it would have shown up sooner, and remained lower. That's not what we see.

Even with a 70s soft rock station in town, WOGL maintains its spot in the Top 5. Why should WOGL play 70s when you can hear them on The Breeze?
 
oldies76 said:
WOGL significantly down since February's first place showing to a 6.0... Wonder why? Easy...You change the format and presentation, reduce the playlist, eliminate the late 60's and most of the 70's and purge the weekend and holiday countdowns and bingo. You can hear the 80's on Jack type formats. WOGL doesn't need to saturate them with that kind of music. I used to listen to them, no longer. Many others in Philadelphia feel the same. K-Earth did the same around 1989. AM radio and small market stations are the way to go now. Best playlists around. Thankfully Denver has 3 AM's that satisfy my music tastes. 810, 1430 and 1510 and they rival my own collection, they're that good!
Click to expand...

Yet in 25-54, WOGL is quite stable in its audience. The major difference is that it appears that The Breeze, while not hitting it out of the park, has taken a share or so off of several stations, including WOGL and WBEB. That is not to say that WOGL is bad... it is just a change in usage by folks who may listen to all three at times.

1430, 1510 and 810 combined have a 0.1 share in Denver in 25-54. They have a 0.6 in 12+, so what we can see is that very few people in that market share your desire to hear a deep list of "60's and their neighbors" oldies.
 
Last edited:
oldies76 said:
WOGL significantly down since February's first place showing to a 6.0... Wonder why? Easy...You change the format and presentation, reduce the playlist, eliminate the late 60's and most of the 70's and purge the weekend and holiday countdowns and bingo. You can hear the 80's on Jack type formats. WOGL doesn't need to saturate them with that kind of music. I used to listen to them, no longer. Many others in Philadelphia feel the same. K-Earth did the same around 1989. AM radio and small market stations are the way to go now. Best playlists around. Thankfully Denver has 3 AM's that satisfy my music tastes. 810, 1430 and 1510 and they rival my own collection, they're that good!
Click to expand...

This again? WOGL is doing quite well for itself in the sales demo. This advocacy of freezing in time isn’t realistic.
 
DavidEduardo said:


Yet in 25-54, WOGL is quite stable in its audience. The major difference is that it appears that The Breeze, while not hitting it out of the park, has taken a share or so off of several stations, including WOGL and WBEB. That is not to say that WOGL is bad... it is just a change in usage by folks who may listen to all three at times.

1430, 1510 and 810 combined have a 0.1 share in Denver in 25-54. They have a 0.6 in 12+, so what we can see is that very few people in that market share your desire to hear a deep list of "60's and their neighbors" oldies.
Click to expand...

I think I said a while back that The Breeze is gonna do a number on WOGL more than it will on B101.1. WBEB is gonna continue doing fine with 18-34 females while The Breeze will be picking up the older folks, likely female and male.
 
I still think WOGL needs to freshen up their playlist. It seems they have not made any changes to it since late September, Early October of last year. People do tend to get tired of hearing the same songs over and over again. I am thinking possibly getting rid of the 70s and digging further into the 80s with songs they have not touched yet and also playing more 90s.
I also do agree that The Breeze could be stealing a bit of market share from the WOGL.
I guess 97.5 The Fanantic is never going to catch WIP. They had the sixers in the playoffs and still cannot gain on them.
 
Freshening is great, provided it is what the audience wants to hear. If the songs they haven’t touched haven’t been touched for a good reason....that isn’t going to help. Same idea if the audience still responds to the 70s that remain. I doubt anyone there is under any illusions about the way things will go long term. Is that today? Tomorrow? Next year?
 
AM/FMRAINMAN said:
I still think WOGL needs to freshen up their playlist. It seems they have not made any changes to it since late September, Early October of last year. People do tend to get tired of hearing the same songs over and over again. I am thinking possibly getting rid of the 70s and digging further into the 80s with songs they have not touched yet and also playing more 90s.
.
Click to expand...

Stations like WOGL test their music with "panels" of actual listeners. Not only are the songs they play tested, but also included are songs they might play if they got a high approval rating.

So, at any given time we have to assume that they are playing all the well performing songs within their target audience and that there are no others that they can include. And things do not change so rapidly that 5 or 6 months will make much of a difference in music test results for a station that plays no currents or recurrents.
 
Miguelito said:
I think I said a while back that The Breeze is gonna do a number on WOGL more than it will on B101.1. WBEB is gonna continue doing fine with 18-34 females while The Breeze will be picking up the older folks, likely female and male.
Click to expand...

WBEB's target is 25-54 women, with a secondary of men in the same demo.
 
Our local Hanna-FM, WHNA, licensed to a shire right on the Susquehanna called -- go figure -- Riverside, is a terrific listen for this coot who's typing.
45 hits from all kinds of decades .... four of those from last century .... Disco hits, pure pop, rock. Chcken Rock, hair band and other genres. All of them seemingly up-tempo.
As I said: it's car button #1, by far.

Now, the modestly-signalled Hanna 92.3 is owned by some firm in Central PA which also runs some half-dozen other Central PA stations. So there is a lot more breathing room than is available to Entercom, iHeart and Beasley in the huge Philly rat-race; those big stations that risk bumping into each other if they're not careful. Hanna-FM's business is all local and regional, to be sure.
But WOGL *might* want to expand their list or reposition if things get too claustrophobic and things may seem to 'back up' the other way. You have to strive to stand out. Hanna 92.3 certainly stands out to this listener of 71. They let it fly.
Maybe with Memorial Day fast approaching, WOGL can loosen the tourniquets a little. If they think it might be necessary.
 
DavidEduardo said:


WBEB's target is 25-54 women, with a secondary of men in the same demo.
Click to expand...

Good catch. I don't know why I specified 18-34. LOL. I definitely type faster than I think. What I meant to say is that they're gonna get a lot of the younger end of the target while The Breeze makes some inroads with the older segment.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom