That reminds me of the last attempt of MOR radio in Arizona, KCCF in Phoenix. Full-service AM radio in 1997? It didn't work, but those were the days long before FM translators were allowed for AM stations.
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New Tucson Station Targets 40-64 Demo
- Thread starter landtuna
- Start date
That reminds me of the last attempt of MOR radio in Arizona, KCCF in Phoenix. Full-service AM radio in 1997? It didn't work, but those were the days long before FM translators were allowed for AM stations.
The signal in Mesa is excellent. No dropouts on my nissan AM radio. Soooo Keith... maybe you need a new radio. LOL.
Actually, I need a new car -- one with a semi-functioning Ancient Modulation radio as well as HD. The radio in my current car isn't removable, and yes it stinks. I lose KTAR just north of Wickenburg, while it was good to I-40 in my previous cars.
C
CAVEMANager
Guest
K-DRY should benefit a lot from picking up listeners who don't like songs about the wonders of snow. Many people have moved to Arizona to get away from that substance.
KDRI has a 2000 song library?
It's fairly big...I don't listen long enough to make a real good guestimate.
C
CAVEMANager
Guest
It is now less than two weeks from the biggest holiday the world has ever known and K-DRY appears to be playing no Christmas music. By contrast, MIX is playing nothing but Christmas music. Will the lack of snow songs help or hurt the DRY?
Why would KDRI even think about playing Christmas music? Doesn't Tucson have an equivalent to KEZ that owns the Holiday format?
Other than classical, I've never seen a library that large work for a commercial station.
I'm not quite sure how I came to make that comment, lol.I thought someone posted they were rotating over 2000 songs. Which, of course, would be ridiculous. I'm guessing closer to 400.
Hmmm, well the classical station I worked with may have had a library that large, but most of it was not active. Of course in classical music it's not unusual to have 20 or more versions of the exact same work. Always fun to compare Ormandy to Karajan.
I have dealt with a gold based station group with over 800 songs in regular rotation and another 200 or so that platoon in and out.
The reason for such a large library is that in a test of over 1200 songs, over 1000 tested above our cut-off point. This forced us to look at a very wide range of scores... heavier vs. lighter listeners, younger half vs. older half of the target, male vs. female, and a variety of other criteria such as "fit" based on factor analysis.
With those tools, we were able to determine which songs went into different rotation categories, from a-day-less-a-daypart to just under 10 days before another play. The biggest songs that people in all groups loved got more play. Songs with weakness in one group got less, ones with two weaknesses got even less. And the songs on the border between rotation categories swapped categories every few weeks... some slowed down a while and other got faster play repeats for a while to average out the exposure.
The problem was that after every music test, it took me nearly a week of messing with category size, scheduling rules and the like to get it to work to my satisfaction. Today, with PDs that handle many stations and an airshift, that will not happen.
Don't ask me... von Karajan always wins, particularly with the German and Russian composers.
Yes, KMXZ ('MIX'), as stated in the post you quote. Thank you, thank you, KDRI, for not going over the 'dark side'...
After four months of pretty much daily listening, I'd say way less than 2000 but a bit more than 400. Aside from someone's (Bobby Rich's?) Howard Jones fixation/obsession I'm mostly satisfied.
Is it because you prefer music at a higher pitch? (Von Karajan had the Berliner Philharmoniker tuned to A445.)
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