As I said, WBZ has been making cuts and changes at WBZ for 2 years and it hasn't hurt ratings. Same with WRKO. Selling stations diminishes the size of the ad platform and hurts revenue. So that's a bad idea. They have the resources to operate radio stations, just not maintaining the status quo. This is a $5 billion company. But they are way over-staffed given the nature of the business. They don't need a live person in Boston telling you what song you just heard at 2 in the morning. There are other ways to do the exact same thing. It's not the 1960s any more. They understand that, and in fact iHeart is able to handle this transition better than any other radio company.
Sounds like you work in Sr. Management
Again, I wish them luck but it looks like they are following the newspaper industry. More syndication, less local coverage, people don’t need it cause all the syndicated stuff is on the internet for free so people stop buying, rinse and repeat. For myself though I know what I have to do. I’m going to stop being a P1 listener to BZ and avoid iheart stations at all costs. I’ve already changed my internet radio alarm to wake me up with WATD - a big change for me since I’ve been waking up to BZ for over a decade - and next I’m canceling my iheart radio plus subscription. BZ has made me too much of a news junky anyway - it will be a healthy change. I listened to them out of loyalty and to support their “always live, always local” approach as much as for news anyway. I did like the WCOD morning show so I’ll miss that but there are enough stations on the cape that there is a good chance someone else will grab them since they were always near the top ratings wise.
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