Rush Limbaugh has told his audience he has lung cancer

[CTListener]

And the majority of these proposals have nothing to do with textbook socialism and are much like programs and proposals that even "conservative" parties support or have continued to varying degrees in countries that maintain close alliances with the United States.

If they're so "socialist" then why are we on such good terms with them?

I have much to say on all this and that snarky quotation (by whoever) on socialism but won't, and I suggest others do the same, as this is purely political in nature now, having drifted far from the topic of successors to Rush Limbaugh.

 

[TheBigA]

Assuming that it takes a young person to get the attention of a young person is an old person's misconception. It's pandering.

It depends on who that young person is. But all of this ignores the fact that talk radio, as it's being done now, isn't attracting young listeners.

You can blame it on the hosts, you can blame it on the host's age, you can blame it on the subjects they discuss, or the presentation, but the end result is that talk radio isn't attracting young listeners.

 

[staggmovie]

You could go back to some of the talk shows that were networked over nearly 90 years ago.

They were like today's after-the-evening-news talk and interview shows on TV today.

Don McNeil's Breakfast Club talk show starting in 1932 is a good example.

https://www.americanradiohistory.com/Breakfast_Club.htm

Still itnerestng but could anything syndicated wise be older then Don McNeills's Breakfast Club?

 

[staggmovie]

There is a lot of syndicated radio that is not political.

You can go back to 1970 with American Top 40, the show that invented bartered syndicated shows. It was (and is) a music show. There were state networks that did the distribution, live, of news, some sports and agriculture. They go back even further. There were medical shows, countdowns, sports, finance shows.

"Syndication" and "network" are overlapping terms. A network affiliation generally meant you took only shows from one network, and you got the shows free (unless you were in a huge market and could demand compensation) but ran their spots in exchange. Syndication generally runs at the show level, and you could take a number of syndicated shows from different distributors, each in exchange for running their spots; that model started working in the 70's... over 50 years ago.

Network shows go back to the later part of the 20's, so what you are calling syndication goes back over 90 year.

And there are plenty of Sports talk shows that of course not political, Casey Kasem hosted the show that is also best known as the voice of Shaggy Rogers in Scooby Doo Where Are you and other various Scooby Doo shows and movies as well that he voiced the character. Does the show still air. Does repeats of the show still air, it used to air in Chicago on K-Hits until it go rebranded into a hip hop station, and not got another Chicago home.

 

[davideduardo]

Still itnerestng but could anything syndicated wise be older then Don McNeills's Breakfast Club?

Again, there was a moment in which the term "syndication" began being used to indicate "non-network multi-owner multi-market live programs" while "network" meant full affiliates who carried one network only and no shows from any other.

There were national networks such as Red and Blue (the two pre-antitrust breakup NBC webs), CBS, and later ABC (which came from the spun-off NBC net) as well as Mutual. Then there were regional webs, like Don Lee and Yankee as well as sports nets (such as baseball teams with appeal in many states) , other state nets.

When individual shows were offered at barter on stations of "any color" those offerings were called "syndicated shows" to distinguish from the traditional networks.

On the other hand, for this discussion we are able to use the two terms as synonyms. We're talking about shows that played on many stations nationally or regionally either live or "live delayed" according to the time zones.

I just wanted to clarify, because we are talking about a concept that has existed for 90 years but content that has changed every few decades.

 

[PTBoardOp94]

That's my point. Politics trumps age. Content trumps age. Assuming that it takes a young person to get the attention of a young person is an old person's misconception. It's pandering.

I think you're right. It's not so much that an older host can't get the attention of a young person, although being on AM radio doesn't help in that effort.

The problem is that there aren't a lot of young people who are enamored with conservative policies and/or the politicians who are currently promoting them. The Republican Party has a 25% favorability rating among 18-34s, and Pres. Trump has a 28% approval. For comparison the Democratic Party has a 44% approval rating among the same respondents.

The problem isn't that Rush and Levin and Savage and are in their late 60s or 70s, it is that the policies they promote/defend do not line up with what younger listeners want to hear.

 

[TheBigA]

The problem isn't that Rush and Levin and Savage and are in their late 60s or 70s, it is that the policies they promote/defend do not line up with what younger listeners want to hear.

So you're saying if Bernie Sanders had a daily talk show on the radio, it would be a hit with younger listeners?

 

[staggmovie]

So you're saying if Bernie Sanders had a daily talk show on the radio, it would be a hit with younger listeners?

Interesting question right now Bernie Sanders is one of the Democrats that is running to get the nomination to be the Democrat nominee in the election, but would young people would want to listen to him if he did.

 

[gr8oldies]

The "talk radio" younger people listen to is what we call a "podcast", on demand, any time they want. They aren't setting an appointment to listen on the radio. I can't imagine them listening to a Mark Levin with his high-pitched screech.

 

[DonMatsen]

Interesting question right now Bernie Sanders is one of the Democrats that is running to get the nomination to be the Democrat nominee in the election, but would young people would want to listen to him if he did.

Nope. Younger age groups will never spend three hours (make that three minutes) listening to any of the news/talk shows on the air. They have the latest technology. With AM-FM-TV, you are going to see the same demos you have listening now ... old ... and shrinking as time goes on.

 

[wadio]

I can't imagine them listening to a Mark Levin with his high-pitched screech.

Agree completely, but that's his radio persona.

Have you seen his TV show? He has a single guest for an hour-long in-depth interview and he speaks in low dulcet tones.

Good show. I never thought I'd say that about Levin.

 

[TheBigA]

He has a single guest for an hour-long in-depth interview and he speaks in low dulcet tones.

Dull. Can't imagine anyone younger that 60 watching.

 

[Y2kTheNewOldies]

The "talk radio" younger people listen to is what we call a "podcast", on demand, any time they want. They aren't setting an appointment to listen on the radio. I can't imagine them listening to a Mark Levin with his high-pitched screech.

Yes that is true and Iheart has been putting huge emphasis on podcasts on their app when they do Promos on their O&O's like KFBK, KFI and other Iheart owned stations.

I know on KFBK-FM in Sacramento Iheart has been doing a lot of promos recently for Katie Couric's podcast show recently as a ploy to go after the Gen Z demo.

Well I would like to see who Iheart has as a successor to Rush just in case he is gone and not just KFBK given that he spent 4 years as a local host in Sacramento before he went nationwide in 1988. The questions may vary though on depend on the PD's news/talk radio stations. Does the host have to be Right wing if Rush is gone or can the news/talk affiliate get away with simulcasting from Ihearts Podcast shows like Katie Couric may depend of the demos of the media market.

https://en.wikipedia.org/wiki/Sacramento_County,_California

I can see KFBK getting away with running with Iheart's podcast shows if and when Rush leaves. The last time the Sacramento area voted Republican was back in the 1980's. But the Current Sacramento area is DNC majority in terms of voters.

 

[gr8oldies]

There won't be any one successor to Rush. A few large stations might develop a local show, and there will likely be a number of syndicated shows starting up in that spot.

I think my local News-talker will be fine, as long as they still have 3 local hosts during the day....and yes it's Cumulus. Others won't be as lucky.

Yes that is true and Iheart has been putting huge emphasis on podcasts on their app when they do Promos on their O&O's like KFBK, KFI and other Iheart owned stations.

I know on KFBK-FM in Sacramento Iheart has been doing a lot of promos recently for Katie Couric's podcast show recently as a ploy to go after the Gen Z demo.

Well I would like to see who Iheart has as a successor to Rush just in case he is gone and not just KFBK given that he spent 4 years as a local host in Sacramento before he went nationwide in 1988. The questions may vary though on depend on the PD's news/talk radio stations. Does the host have to be Right wing if Rush is gone or can the news/talk affiliate get away with simulcasting from Ihearts Podcast shows like Katie Couric may depend of the demos of the media market.

https://en.wikipedia.org/wiki/Sacramento_County,_California

Vote tallies have nothing to do with talk radio audiences, when the majority of all radio listeners are listening to something else.

I can see KFBK getting away with running with Iheart's podcast shows if and when Rush leaves. The last time the Sacramento area voted Republican was back in the 1980's. But the Current Sacramento area is DNC majority in terms of voters.

 

[wadio]

Dull. Can't imagine anyone younger that 60 watching.

Then obviously Greg Gutfeld's show that's filled with weird, woke people is head and shoulders above Levin in the younger demos, right?

https://www.businesswire.com/news/h...annel-Notches-Highest-Rated-Primetime-Network

• The Greg Gutfeld Show at 10PM/ET (1,780,000 P2+; 257,000 A25-54).
• Sunday’s Life, Liberty and Levin with Mark Levin secured 1,371,000 viewers and 186,000 in the 25-54 demo.

So proportionally Levin is the same or slightly higher in 25-54.

 

[TheBigA]

So proportionally Levin is the same or slightly higher in 25-54.

Not really something to brag about. That says only about 10% of all viewers are under the age of 55? Probably between 45 and 54. Wow.

 

[wadio]

Not really something to brag about. That says only about 10% of all viewers are under the age of 55? Probably between 45 and 54. Wow.

That's your guess. OK.

 

[TheBigA]

That's your guess. OK.

I'm using their numbers. They say 1,371,000 watch, and 186.000 are 25-54. That means the rest are either older or younger. Am I wrong?

 

[staggmovie]

There won't be any one successor to Rush. A few large stations might develop a local show, and there will likely be a number of syndicated shows starting up in that spot.

I think my local News-talker will be fine, as long as they still have 3 local hosts during the day....and yes it's Cumulus. Others won't be as lucky.

I am sure he will have very big shoes to fill for anybody to try to do a local show, or pick up a syndicated talk show to that airs in that time slot.

 

[staggmovie]

The "talk radio" younger people listen to is what we call a "podcast", on demand, any time they want. They aren't setting an appointment to listen on the radio. I can't imagine them listening to a Mark Levin with his high-pitched screech.

I bet you would be right the one people will want for a podcast, but if they do take calls it is hard to call a podcast