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WAAF sold to EMF....
- Thread starter Time Traveler
- Start date
The problem with very marginal signals is that they work only when a format is attractive enough to overcome the bad signal in most places and not duplicated elsewhere.
WAAF has a 65 dbu over less than 20% of the Boston Metro Survey Area.
I've been saying for many months that Entercom should either ditch WAAF's low rated format or simply sell the darn station.
I (and others) suggested EMF as a logical buyer.
It's a shame Entercom allowed the station to fall into the abyss, but WAAF was well past the point of no return. Crappy signal + plenty of competition for male ears = sinking ratings & almost assuredly sinking revenue, too! I mean, the station couldn't even outrank 101 WGIR-FM in the BOSTON book in recent surveys.
Funny how quickly you've changed your tune, Mr. Eduardo. When I would make similar statements, you always used to cite how great WAAF's revenue was.
Once 107.3 bites the dust, I hope 92.9 throws a couple bones to WAAF's audience.
I (and others) suggested EMF as a logical buyer.
It's a shame Entercom allowed the station to fall into the abyss, but WAAF was well past the point of no return. Crappy signal + plenty of competition for male ears = sinking ratings & almost assuredly sinking revenue, too! I mean, the station couldn't even outrank 101 WGIR-FM in the BOSTON book in recent surveys.
Funny how quickly you've changed your tune, Mr. Eduardo. When I would make similar statements, you always used to cite how great WAAF's revenue was.
Once 107.3 bites the dust, I hope 92.9 throws a couple bones to WAAF's audience.
This would give them more latitude, but seems like they tried that once before.
2010-12
Makes one wonder why Entercom wanted to retain WAAF out of the CBS-Entercom merger a few years back. They could have sold it to EMF then and tried to hold on to WBZ-AM or even WZLX. All Entercom has in the market is WMJX and WEEI and to a lesser extent WWBX. It looks like they will hold on to WAAF's intellectual programming but for what reason? What is Entercom's next move in the market; could it flip WODS back to oldies or even move WAAF to 103.3 with a far better rock format possibly using personalities laid off from iHeart?
Did they play Godsmack? Disturbed? White Zombie / Rob Zombie? Tool? Metallica? Avenged Sevenfold? KoRn?
Seems to me Radio 92.9 played a lot of "safe" modern rock (Foo Fighters, Red Hot Chili Peppers, Linkin Park, Gorillaz, Muse, Stone Temple Pilots, The Killers, Green Day, Coldplay, Blink 182). I don't recall 92.9 ever sounding like even a quasi- Active Rock station during that era. The imaging was low key and the playlist was gender neutral.
If anything, WAAF was trying to court the Modern Rock crowd by devoting a good 30% to 35% of its playlist to artists of the above ilk.
WODS underperforms in the beauty pageant numbers, but its smallish audience leans heavily young and female, which is what most advertisers are looking for. Hard to see oldies or hard current rock billing any better than what's there already, especially oldies. Let the thump-thump-thump and Auto-Tune vocals roll on!
Great job. Got them a .8. So you want BOS to go for a .8?
Entercom had to divest not due to number of stations but due to percentages of audience and, of course, the total monopoly in sports they would have had.
Shame on Entercom for being unable to successfully run a great, heritage rock station in a historically rock-friendly market like Boston. There's just no excuse for that.
Did they downgrade in recent years? I had family in the Amherst MA area in the 1980s. In that era, WAAF was THE then-called album rock station in not only Boston and Worcester, but in the eastern part of the Springfield market as well. I could easily hear them in the car from Northampton to Salem, as well as into Vermont and New Hampshire and parts of Connecticut. That format wouldn't work today, but I'm surprised the signal seems to have been cut back.
PM
Shame on Entercom for being unable to successfully run a great, heritage rock station in a historically rock-friendly market like Boston. There's just no excuse for that.
Exactly. The tired of excuses don’t hold any water. Rock does just fine if the place is run effectively. Boston is still a rock town, and this is a shame.
Shame on Entercom for being unable to successfully run a great, heritage rock station in a historically rock-friendly market like Boston. There's just no excuse for that.
Exactly. The tired of excuses don’t hold any water. Rock does just fine if the place is run effectively. Boston is still a rock town, and this is a shame.
Again? They're getting their best ratings in years right now.
Maybe it is, but apparently only a few rock fans are willing to wear a meter.
Shame on E-com? Shame on the terrible hard rock music being pushed out now. There isn’t enough new material to sustain it anymore, hence why you hear the classics the majority of the time.
Oh, don't get me started. Facebook and Google know everything about my whole life, and my phone shows me the name of any song playing within earshot at all times. But Nielsen can't figure out what radio station is playing unless someone lugs around an antique that looks like it belongs in a museum? No wonder the radio business is dying.
It's also a bit of a new tactic from Entercom. We saw them sell to EMF after CBS Radio took them over the top in several markets, but we haven't before seen them cut the weak limb off a cluster for hard cash. Not too encouraging that their best idea for 107.3 was to sell it.
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