For the 14th or so time in its WMIA history, the low rated 939 has now flipped to all 90s. Same staff. Let’s see how long this one lasts.
https://totally939.iheart.com/
https://totally939.iheart.com/
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939 MIA flips to Totally 939 All 90’s all the time!
- Thread starter Brian Sherwin
- Start date
They've definitely zeroed in on the biggest songs of the decade and it looks like they're targeting a predominately female audience. I'd guess they're going after Lite and Easy listeners. I'm skeptical of decade based formats but, hey, it could work.
Ditto
I wonder if iHeart will adjust the music mix in markets that are less Hispanic/Black than Miami, which is about as unfriendly a market to grunge and alt as you could name.
It’s ridiculous. I’ve already lost interest. Playing the same 20-30 90’s hits over and over. How many times can you play All that she Wants by Ace of Base and Cup of Life by Ricky Martin lol. Pathetic. It’ll flip again soon enough. Corporate garbage. No real programming. Sooooooooo many (1000s) of the decade’s hits that they really truly can make a great listening station out of and all that matters is corporate crap. This is why Iheart is no where near #1 on the top and Entercom and Cox stations are topping them.
Maybe in Memphis or Minneapolis, but in differing percentages in each. Not in Miami.
And that is Miami. Grunge and alternative did not have much of a base in Miami in the 90's. Rhythmic music did, and has for the last five decades, going back to how different Y-100 sounded in the mid and late 70's.
Power 96, like Y-100 in prior decades, was dominant in the 90's. Interestingly, the same programmer who very much understood the market.
If it's 90s alt-rock you're after they've started adding it on Big 105.9 and I'm hearing stuff they used to play all the time on Zeta and She back in the day. I mentioned elsewhere that they backed down on the VoltAir but that wasn't accurate so if you can get past the PPM tones ringing like drowning church bells over the music Big is actually more listenable now than it has been in years in my estimation.
The station is the only one in Miami that has more 25-54 AQH listeners in June than in the January/February per-pandemic period. It has nearly doubled in share, too.
In the last 7 days, they played 384 different songs, and no song played more than 16 times in the week. That is once ever 10 hours.
"All She Wants" played 14 times in 168 hours.
And of the top billers, in the top 12 iHeart has 3, Univision two, SBS two, Entercom three and Cox two. Of market revenue, iHeart has 26%, Entercom 24%, Unvision 15%, SBS 12% and Cox 16%.
I 2nd this. Move to the music was the best format. It was an awesome station and every business in south Beach blasted it on their speakers
The first 939 MIA was and still is the best
That is rather slow repetition.
KRTH, among the most successful Gold based stations, played 320 songs in the last 7 days, and there were 25 songs that played from 16 to 33 times during that week. WCBS played 502 songs, with about 25 being played 12 times in the week.
Essentially, this is a classic hits station that is focused a coupla' decades years more recent.
And if you do a music test, and find that there are about 400 songs that tested as passable, you are going to have to have rotations somewhere between the faster one on KRTH and the slightly slower one on CBS-FM. It's all math based on the number of songs and the separation of the best scores and the worst ones that are still acceptable.
And the playlist is very Miami... although there are, I think, too many rock songs for the market. They will likely see this and prune the playlist. And that's why it has leapt into the top 10 in 18-49 in the first weeks of July, beating WAMR and just behind WEDR.
For American radio it is not bad at all. They do need to lean more rhythmic and my god there are so many Miami 90s songs that they should be all over. I seen Terror Fabulous "action", that's perfect, but play all of those dance hall hits, Murder she wrote, rich girl, beanie man, tanto metro...along with the killer dance songs like Set u free.
It is spot on right now, but they will need to freshen up the playlist to lessen the burn and I'd go to the Power 96 90s well for that.
I heard Smells Like Teen Spirit on 93.9 this morning and... it didn't exactly fit in between Jade and Jennifer Lopez. I think the 90s alt rock is better left to Big and 104.3.
Culturally, I agree. But on paper that song looks like just another 90s hit.
Imagine hearing that song in the middle of Casey's Top 40, introduced by Casey Kasem. It peaked at #6 in the Hot 100.
True, but how much crossover is there between someone who listened to Nirvana in high school and someone who liked J-Lo? Same chart but a vastly different music fan if you ask me. Even the Butthole Surfers nudged into the top 40 in 1996 but I'd drive off the road if I heard them on 93.9.
I get what you're saying. That's why I said I agree culturally. They call it "Totally 90s." It's all 90s without prejudice.
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