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WCPO-TV Expanding 7 P.M. News To One Hour

Y2kTheNewOldies

Y2kTheNewOldies

https://www.wvxu.org/post/wcpo-tv-expanding-7-pm-news-one-hour#stream/0

In a Cincinnati TV first, WCPO-TV will broadcast one hour of local news at 7 p.m. weekdays starting Monday, Aug. 31.

The expansion of the existing 7 p.m. newscast is temporary for fall. The additional local programming will give Channel 9 more commercial time to sell for political or other advertising through Election Day Nov. 3.

It will be programmed as two half hours, with Kristyn Hartman and meteorologist Steve Raleigh at 7 p.m., and Craig McKee and Raleigh at 7:30 p.m., says Jeff Brogan, Channel 9 vice president and general manger

The List, seen at 7:30 p.m. through this week, will return in November, Brogan says.

Channel 9 also will temporarily double the length of its 11 p.m. Sunday night newscast to an hour on Sept. 6, according to the staton's website. Sports Of All Sorts will be bumped to midnight. WLWT-TV expanded its 11 p.m. Sunday newscast to an hour last spring, benching the local Sports Rock show after live sporting events were canceled by the coronavirus.
Click to expand...

Part of this is about election dollars and also OTA Local TV in general trying to remain relevant in the era of streaming.
 
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