Since the last post, here are some of the latest developments in the KLIV saga as shown in the FCC's
application list.
- April 24: FCC approves assignment of license from Empire Broadcasting to Pham Radio Communications.
- May 24: Bob Kieve, owner of KLIV since 1967, passes away at age 98.
- July 28: FCC grants Special Temporary Authority for KLIV to remain silent. The STA expires at 12:01 a.m. on July 16, 2021, after which KLIV's license will automatically expire if KLIV doesn't sign on again before this time. As happened in January 2019, KLIV signed off for financial reasons (more below).
Being in San Jose, I was able to hear a faint signal of KLIV in mid-June, a country song followed by "
A Horse with No Name" by America. But a month later, KLIV was silent, leading me to find out through the FCC website about KLIV going silent again.
Also, here are some more insights about how KLIV got here and what could be next.
- The peak of KLIV's success was in the 1960s as a top-40 station. In the 1970s, KLIV changed its playlist to whatever was the flavor of the era, flipping to rock (1970-72), middle-of-the-road (1972-79), disco (Mar-Oct 79), and rock again.
- But come 1980, listeners of contemporary popular music had largely switched to FM, so in May 1981, KLIV changed to pop standards, targeting an older audience who was used to listening to music on the AM dial.
- When the decade flipped from the 80s to 90s, music on AM had become even more antiquated, so KLIV switched to an all-news format in 1991 that sought to contrast with San Francisco's KCBS by focusing its local news/traffic/weather in the part of the Bay Area south of the Dumbarton Bridge (CA-84).
- For nearly 15 years, KLIV got its national news content from the audio of the old CNN Headline News (now HLN) cable channel. But when CNN Headline News transformed from a generic "just the news every hour" channel into a general infotainment channel, KLIV limited the CNN-HLN simulcast to overnights and weekends beginning in early '07. I think by this point, KLIV's operating expenses became more expensive, to pay for more original news reporting to make up for the loss of the CNN-HLN audio feed, in addition to weekend syndicated shows. And of course, the Great Recession was barely a year away; I'm sure that old timers here have seen the effects that it had on radio ad revenue.
- In early 2016, Kieve revealed that KLIV had never made a profit as a news station. Kieve's FM country music station KRTY "had been carrying KLIV financially for years." So by the summer, KLIV changed to a cheaper "classic country" format. But not even changing to music was enough to keep KLIV from finally going under in January 2019, to the point that Kieve had to sell the office and transmitter. This year with COVID-19 hitting radio ad revenue hard, not even KLIV's current "automated music with a few hundred watts" operation was affordable (keep in mind that KLIV hasn't actually been sold yet, so KRTY probably isn't making enough money at this time to support the "zombie" KLIV.)
Now, KLIV is still awaiting sale to Pham Radio Communications, which owns two Asian ethnic radio stations in the Bay Area, 1430 KVVN Santa Clara (Vietnamese) and 1400 KVTO San Francisco (Cantonese Chinese). The
January 2020 Justification for Special Temporary Authority filed by Pham Radio says that KLIV's license should be preserved because it would be "a much-needed community outlet for news, information, and entertainment to the Vietnamese community of San Jose and its environs."
Yet San Jose already has
five radio stations with Vietnamese programming (KVVN, 1120 KZSJ, 1290 KAZA, 1500 KSJX, and on a part time basis 96.1 KSQQ). Considering that, it's likely that Pham will move its Vietnamese programming from the 1 kW KVVN to KLIV (which is applying for a 6.2 kW day/5 kW night construction permit) so that KVVN could bring KVTO's Cantonese programming to places south of CA-237 that can't really pick up KVTO.