WXPK's signal is trash side note.
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Alt 105.3 Flips to Adult Hits "105.3 Dave FM"
- Thread starter atthestars
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Translation to English, please?
WXPK serves the Hudson Valley market, and its 60 dbu signal covers over 3 million people.
Its signal is small and weak compared to other stations in NYC.
I remember that way back in the 90's (I think) 107.1 was part of a country quadcast...
Just because a person is a member of an ethnic group does not mean they will listen to foreign language programming. However, the heritage or social preferences of certain ethnic and racial groups do not favor alternative rock.
But if you are programming CHR, or AC, or Churban or Classic Hits or many other formats in a market with a high percentage of such residents, you'll do fine. Not so much if you are doing alternative rock, country, AAA and certain other formats that have little appeal outside of non-Hispanic whites.
Of course, if you look at markets with a huge ethnic population, you can see how the non-Hispanic whites fall into the same "mood" such as we see in Miami today.
It's not a NYC station. It is home to the separate (but overlapping) Hudson Valley Nielsen market.
No, the future is rhythmic.
So the problem is not that the Audacy station was terribly programmed, it's that there's no audience in San Francisco for alternative music right? Alternative rock, country, AAA and certain other formats that have "little appeal" and everyone is supposed to play a variant of rhythmic pop. And you guys wonder why radio listening is in such a death spiral.
The system was corrupted and started playing a music log from 2020. "Dave's Really Not Here"...
I think Rock is making a comeback.
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"The Futures So Bright I Gotta Wear Shades". Yeah, an Apocalyptic tune for the state of Radio.
San Francisco once had KFOG. Cumulus screwed it up and killed it. David will say the demos were too old, but that's a cop out. When Radio has no room for a station with passionate listeners, it's made itself obsolete...
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The fact that LA is able to handle two alternative stations and a Jack FM station is impressive
The fact that 2021 has brought us as many Alternative crossovers (many of which "rock") as the last five years combined means alternative and rock is dead to this forum I guess. Is this real analysis or just trying to force a self-fulfilling prophecy? Most of the time this forum says the music sucks too so y'all just want rock to die if it doesn't sound like the 60's-80's glory days I guess.
What happened to KITS wasn't the bad programming, the loss of any local flavor, no exclusive DJs, KITS whiffing bad on what currents were going to be hits, awful engineering creating bizarre broadcasts, etc. No let's blame it on the black and brown people being hard-wired to rhythmic EVEN THOUGH MANY OF THIS YEAR'S ALT CROSSOVERS WERE PERFORMED BY BLACK AND LATINO ARTISTS.
If the programmers cannot take advantage of these hits by a wide variety of individuals and bands, their stations deserve to fold. Plain and simple.
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While it all comes down to money, giving listeners something they want also plays a part. I love both the Alternative and AAA formats. However, both formats (in the US) have had a history of stagnation. To my mind, programmers need to be on top what is out there. I find that if a station in a niche format has tasted success, sometimes they stay in that period thus aging with their listeners, instead of moving with the demographic. I've seen it here in Australia, with one network in particular.
Rock in general has been fading in the "broadness" of its appeal for two decades. The Edison Research study in 2000 showed rock had started to decline in the later part of the 90s. The 2010 study showed further deterioration of the appeal of rock and the fan base was aging.
Today, fewer 18-34's than ever before in any and all US markets are rock partisans.
Add to that the fragmentation of Alt rock partisans into divergent groups that don't like the same songs and you have a very reduced opportunity for stations to garner a large audience.
This is not a radio issue. It's a social trend being seen all over the US and the world. It's also a problem that can be sourced to the record companies that have focused on the growth portions of the music market.
And, yeah, there have been Black country artists going back to Charlie Pride. And Hispanic ones such as the Mavericks and a number of Tejano crossovers. Perhaps the greatest rock guitarist ever was Black. And so on. But the fact is, Black and Latino interest in alt rock is minimal. And the interest in rock in general has been declining for over two decades.
Why does everyone here assume that "Alternative IS Rock"? Yes, it's roots are in the Grunge era, but that was 30+ years ago. Yes, it has been a major part of the format, but I would argue that there is more Pop in Alternative than there is Rock.
The fact that LA is able to successfully handle two alternative stations and a Jack FM station with it demographics is impressive. I think there is more Hispanic interest in rock than black intrest
Again, the issue is not caused by radio. Rock is on a long-term, documented decline at all levels, not just radio. We are now in the second generation of young people who are mostly focused on rhythmic music, and the rock audiences are getting older.
At the same time, within the Alt genre, there are subgroups of partisans who share likes for only a portion of the songs. It's a fragmented genre, with none of the subsets big enough to fuel a radio station.
Jack is a rock-leaning variety station. And, of the two alt stations, one is totally failing and, based on music had been for about four or five years.
In 18-49, KYSR averages about 8th, and KROQ is 17th. KYSR does well, but KROQ is deteriorating. And KLOS is down around 14th of recent.
Yes, there is a Hispanic interest in rock. But little in alternative rock compared with the past interest in the broader genre. In fact, I set up a rock station in Argentina 20 years ago that became #1 in Buenos Aires, a market of 20,000,000 with over a 20 share. Today, despite good research, the interest in rock has declined and the station is only 5th or 6th with around a 6 share. This is a world-wide change in tastes.
The demos were too old. Fact.
In major markets, most of the business, both local and national, is agency business, They don't buy 55+. And that is the age group where the passionate listeners were congregating.
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