The Drive is more Classic Rock than Classic Hits and I don't think they have added '90s to their mix... yet.
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Alt 105.3 Flips to Adult Hits "105.3 Dave FM"
- Thread starter atthestars
- Start date
The Drive is more Classic Rock than Classic Hits and I don't think they have added '90s to their mix... yet.
No, WDRV The Drive Chicago gets consistent ratings. Dave FM has not proved itself yet. The Dave music mix is nothing like WDRV. It's like a rock-leaning iPod on shuffle, with IMHO some really uninspired imaging that tries to sound snarky without offending anyone (if that's possible). It's milquetoast programming that's (and here's the important part>>>) cheap to run. Available on Audacy's streaming platform if you care to hear the train wrecks. Or ask Alexa to play "105.3 Dave FM."
If it people listen...then it might. That's the point: Give the people what they want.
More like give the Corporations the easiest path to a black bottom line.
Whatever. They're not in the charity business. If they could make money playing Alison Krauss, that's what they'd play.
Formats like this help them pay for more expensive stations like KCBS.
I have to agree. If enough people got into 1950s to 1980s commercial jingles, then it would be like the movie Demolition Man where the biggest hit on the radio station playing "mini-tunes" was the Armour Hot Dog jingle.
Now that you mention it, the Armour one is my favorite actual jingle, with my favorite commercial being "How many licks does it take to get to the center of a Tootsie Pop, Mr. Owl?" from 1982. But, I do wonder what a 2010's collection would look like. "Any Any Five, Five Dollar, Five Dollar Foot Long" LOL.
Why would the "Audacy" name live on? It's a dumb name, been around less than a year, it has no customer awareness or loyalty, and lots of folks get it mixed up with Audacity.
It's pronounced like "odyssey," so that's what people get it mixed up with. The only place I ever see "Audacity" is here, and I have a feeling that's just adolescent-level contemptuous snark, like "iHeart" and "Cumeless," rather than genuine confusion. Did "Entercom" have customer loyalty? Does "Cumulus"? "Saga"? "Bonneville"?
"Audacity" is a popular audio editing program. I think that's where a lot of broadcasters see the similarity.
Dave B.
I thought it was "Aww, duh sea."
They should have spelled it “Audyssey”, maybe with a tagline “Audio Odyssey”. It could have been a cool name for a company that ran stations you could actually listen to immersively.
And I just so happened to be playing around with my Marantz receiver (one of the last companies that still seems to cater to audiophiles) tonight and discovered that the name "Audyssey" has already been taken by them- it's the name they gave to the EQ'ing system. So that's why Entercom couldn't use that same name, but they should have then chosen another that made more sense. Or they could have played up the "Audacity" angle more, as in having the audacity to actually program interesting and different radio.
Geez, they're trying to get across that they're MORE than just a bunch of radio stations; it's an audio odyssey they're offering, get it? They obviously wanted to combine the two words, and the only way they could do it without setting themselves up for a suit over trademarks was "Audacy." Why would they play up a concept like "audacity," which is as much a negative to some folks as it is a positive to others? Oh, and "interesting and different" radio doesn't top the billing standings in any market I know of.
I have a feeling that Alternative may not be done in San Francisco, particularly with Audacy's bias towards the format. I'd predict, within the next few years, Audacy may flip one of their other stations in the cluster, particularly one that hasn't been doing too good. Look at KWOD 106.5 in Sacremento. That brand was damaged beyond repair by 2009, so Audacy flipped the format. By early next year, Audacy launched another Alternative station in Sacramento. I feel that Audacy may have felt the 105.3 frequency/ LIve 105 branding was just tainted, after years of low ratings, combined with mediocre programming. One idea I picture Audacy trying is tweaking Alice @ 97.3 into more of an Alternative direction, transitioning into more of a Modern AC, a format that station had for its first decade in existence. Maybe Alice eventually goes fully Alternative if all goes well, much like KYSR in LA, which transitioned from Modern AC to Alternative over the course of 2 years.
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Wishful thinking on [email protected]. They are highly rated station, catering to middle aged women. Why would they feel compelled to change to Alternative? The only option that could make sense is to pull the plug on 95.7, The Game. But, if that station bills above their ratings level and has a decent advertising demo, can't see it happening there either.
Based on the deals the company is doing with sports betting companies, I'd agree that they're likely billing above their ratings.
Definitely not happening anytime soon, if ever. Audacy finally seems to be backing off of its insistence on having Alt everywhere. They’ve blown up non-performers in SF, Buffalo, and Baltimore this year. I have a feeling that they’ll flip a few others in 2022, with NYC, Dallas, Miami, Detroit, and Vegas looking really vulnerable.
You mean the reason businesses exist?
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