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Older Audiences & Advertiser Appeal (For All Markets)

davideduardo

davideduardo

Moderator/Administrator
Staff member
tbolt909 said:
This shows that Buffalo has plummeted from market #25 down to its current #59 spot. The top station then had a 17 share. Now, the #1 station has a 9 share. WKBW once had a 12 share and now a 0.2.
Click to expand...
Many markets like Pittsburgh, Cleveland, and Detroit have dropped enormously in population rank as our manufacturing moved to Asia or the less unionized South.
tbolt909 said:
That's some significant population and listening erosion...
Click to expand...
That is not listening erosion for radio; it is listening fragmentation. Many FMs did not show, and there were 5 AMs in the top 12... one was a daytimer!

Today, the two country market has 27 commercial stations and 8 non-commercial ones. And that does not count LPFMs and translators.
 
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