People, pay attention. The big corporates are pushing to sell digital delivery, not AM/FM. On-line and on-app are the delivery systems of the future, and I'm not talking the distant future. Even the rating services are no longer separating listening by the delivery method. If there's an audience for this format they won't have any trouble listening to it. I personally think it will do OK, and bring new, younger ears to the WNYPB audience. Will they contribute enough to pay for it? That's the real question. If this becomes another revenue stream it will stick around. If listeners don't pony up, and they can't find underwriters interested in supporting it the stream will go away - just like in commercial radio.