I have to imagine it’s changed since 2007, and iHM knows more about those demos. But I agree that I think that’ll become an issue yet again. I really don’t expect this station to last long, but for those who are gonna work there, I hope it does.
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The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
Actually, New York City had a country station known as Kick 106.7 during the early 1980s.
Wasn’t New Jersey 101.5 called Kicks 101 1/2 before it went talk?
If the numbers quoted earlier in the thread are right, Philadelphia is slightly ahead of Boston in Hispanic population by percentage. This move still surprises me because it's on a full-market signal, while the Boston Rumba (97.7) is not.
I'm listening to Kixx 100.5 (WXXK) up here in Vermont right now. Plenty of country stations have had and continue to have the Kicks/Kix/Kixx branding. It's not the property of any of the major chains, AFAIK.
And, if I remember correctly, 97.7 in Boston may not reach many of the Latino-heavy areas sufficiently, with Lawrence being outside of the 50 dBu of WZRM, for example.
It's not a ruse.
Oh I wasn't saying it's the property of a major chain! Just that way back in the day, I believe WKXW was Kicks One oh one and a half" with a country format before they launched their successful Talk format that still exists today.
I wonder why IHeart hasn't sought out a translator in that area to feed it through a HD simulcast.
A Rumba 106.1 placeholder Twitter account was created in December. (@Rumba1061). The old @RumbaPhilly account still exists as well from the 104.5 and 1480 days and has sat dormant since 2011.
They called it Kicks, but it wasn't country. It was AC.
Well Rumba 2.0 wasn't what I was betting on... this'll be interesting.
Well, the station was called Kix 101 1/5. The call sign, WKXW, is derived from the former Kix branding when it played Hot AC.
18-34 is not a huge sales demo.
Most broad buys are 25-54 and the agency buyers decide how to allocate within that range... usually selecting an array of stations that will cover the younger, older and mid age ranges within the broader total buy. But the ratings used to "open the door" are going to be the broadest range of the buy.
Same goes if the target is 25-54 men or women. Or 18-49 Hispanic or Black buys. They look at the biggest performers and then select an array that covers the youngest to the oldest best.
Also, props to VM and the folks at La Kalle 99.9. They already have RumbaPhilly.com directing to the homepage of LaKalle 99.9 (and sister "Mega" stations in Allentown, Reading, and York/Harrisburg/Lancaster
There are few Hispanic 18-34 buy. Almost everything for ethnic radio is 18-49.
And Reggaetón, now approaching 35 years old as a genre, has pretty good appeal over that whole demo.
Here's an aircheck of the new sweepers promoting the launch tomorrow, just recorded by myself. 106.1 WISX Stunting as Spanish : Free Download, Borrow, and Streaming : Internet Archive
He's scared lol.
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