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March numbers are here

M

Mediafrog+

March numbers: https://radioinsight.com/ratings/houston-galveston/

Usual stations on top. Good cume for 95.7 The Spot.

Nice surge for The Eagle.

Bit of a drop for KRBE, but does okay in cume.

El Norte 107.9 is proof that a rimshot can draw a respectable audience with the right format. They are ahead of several Missouri City sticks.

Praise 92.1 very slowly sinking, below the level that killed the format the first time around.

ESPN 97.5 at a 0.2. They are tied with KPFT and the Classical HD-2 of KUHF. Ouch. Or should that be "Gowch".
 
Mediafrog+ said:
March numbers: https://radioinsight.com/ratings/houston-galveston/

Usual stations on top. Good cume for 95.7 The Spot.

Nice surge for The Eagle.

Bit of a drop for KRBE, but does okay in cume.

El Norte 107.9 is proof that a rimshot can draw a respectable audience with the right format. They are ahead of several Missouri City sticks.

Praise 92.1 very slowly sinking, below the level that killed the format the first time around.

ESPN 97.5 at a 0.2. They are tied with KPFT and the Classical HD-2 of KUHF. Ouch. Or should that be "Gowch".
Click to expand...

It's worth pointing out that 107.9 is a significantly better signal than 97.5.

The eastern rimshots are not great signals, market wide, but for there is a lot of ratings potential with a spanish-language format that is NOT deportes.

93.3, 98.5, 100.7, 107.9 (and to a lesser extent 97.5) cover most of the spanish-dominant zips adequately enough.

610's cume, even on ancient modulation, is 4 times higher than 97.5, not including the web stream.
 
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Ryan Williams said:
It's worth pointing out that 107.9 is a significantly better signal than 97.5.

The eastern rimshots are not great signals, market wide, but for there is a lot of ratings potential with a spanish-language format that is NOT deportes.

93.3, 98.5, 100.7, 107.9 (and to a lesser extent 97.5) cover most of the spanish-dominant zips adequately enough.
Click to expand...
When 107.9 originally moved over to Devers from Beaumont as KWIC, the signal was horrible. They did not have the antenna height or power and the signal was often unlistenable in the COL, Beaumont. The station staff joked that the only listeners were the rabbits and cows near the tower. Over the years improvements have been made to coverage.
 
....and KRBE falls right back down to where they came from with a 4 share. Perhaps panel size issues caused the spike to a 5.9 two books ago but things are now normalizing a bit. Either way, not like it helped KHMX.

Nothing else interesting in the share department aside from seeing how KKHH affects KGLK/KHPT and KODA. KKHH is sounding a bit less rock friendly recently, so some 1980s pop listeners could be returning to KKHH from KODA, along with some of the classic rock fans returning to KGLK/KHPT from KKHH.

Cume wise, I wonder if KODA, KKHH, and KRBE will ever get back to the levels they were at before the pandemic. They're all currently roughly 300-400k below their pre pandemic cume levels, but just can't seem to break through and return to the old levels of listening.
 
stan said:
When 107.9 originally moved over to Devers from Beaumont as KWIC, the signal was horrible. They did not have the antenna height or power and the signal was often unlistenable in the COL, Beaumont.
Click to expand...
I vaguely remember they had some initial technical problems when the 107.9 Devers signal launched in 1991, but those were eventually resolved. Of course the KWIC Rock format only lasted a year or so before the station went dark. It was off for over a year prior to the KXTJ launch in 1993.

I do remember that KWIC had the Dr. Demento show.
 
Ryan Williams said:
It's worth pointing out that 107.9 is a significantly better signal than 97.5.
Click to expand...
97.5 is the easternmost rimshot. At my Cy-Fair location it is ten miles more distant than the Devers sticks. 97.5 also frequently gets pounded by tropo from KWTX and KFTX. Those co-channel problems are returning with the warmer humid weather.
Ryan Williams said:
610's cume, even on ancient modulation, is 4 times higher than 97.5, not including the web stream.
Click to expand...
If the 610 sports format ever makes it onto FM (hello KROI) 97.5 will be toast.

Even now it wouldn't surprise me to tune into 97.5 one day to find it running the straight ESPN network feed, and that all the air staff has been let go, and the station is being sold to VCY America or other such religious broadcaster.
 
BamaTX said:
At least they're doing better than.....*checks notes*...Spanish sports TUDN 93.3.
Click to expand...
And TUDN’s 0.1 is likely the combined number for the FM and AM.

So Univision has a format that is drawing essentially nothing on a 100kw FM as well as a two-site AM. That situation can only be described as a total farce. Must be annoying for those who see some format holes in the market that go unfilled while 93.3 wastes electricity. Even a national religious broadcaster would get far better numbers out of 93.3, but would Univision consider selling?

I understand clearing national programming in local markets, but this is silly.
 
Mediafrog+ said:
And TUDN’s 0.1 is likely the combined number for the FM and AM.

So Univision has a format that is drawing essentially nothing on a 100kw FM as well as a two-site AM. That situation can only be described as a total farce. Must be annoying for those who see some format holes in the market that go unfilled while 93.3 wastes electricity. Even a national religious broadcaster would get far better numbers out of 93.3, but would Univision consider selling?

I understand clearing national programming in local markets, but this is silly.
Click to expand...
I have said it before and will say it again,

102,9 should go back to just being KLTN houston like it was. And move Que Buena back to 93.3.

There’s a saying if it’s not broken so not fix it. There was nothing wrong with KLTN before it switched to the name LA QUE BUENA. They didn’t gain anything, so they wouldn’t lose anything either.

93.3 would at least have better ratings than they have now with TUDN.

Or maybe flip back to PARTY 93.3?
 
Mrtejano said:
I have said it before and will say it again,

102,9 should go back to just being KLTN houston like it was. And move Que Buena back to 93.3.

There’s a saying if it’s not broken so not fix it. There was nothing wrong with KLTN before it switched to the name LA QUE BUENA. They didn’t gain anything, so they wouldn’t lose anything either.

93.3 would at least have better ratings than they have now with TUDN.

Or maybe flip back to PARTY 93.3?
Click to expand...
With KBXX and KQBT essentially splitting the Hip Hop audience down the middle and current music being in a doldrum period, I don't think there would be room for a Rhythmic station to compete with two Hip Hop/R&B stations.

I still think a Regional Mexican gold format like KFZO in Dallas-Ft. Worth would be the best option for KQBU-FM, although I doubt Univision would move the "Que Buena" brand back to KQBU-FM if that were to happen.
 
Mrtejano said:
I have said it before and will say it again,

102,9 should go back to just being KLTN houston like it was. And move Que Buena back to 93.3.

There’s a saying if it’s not broken so not fix it. There was nothing wrong with KLTN before it switched to the name LA QUE BUENA. They didn’t gain anything, so they wouldn’t lose anything either.

93.3 would at least have better ratings than they have now with TUDN.

Or maybe flip back to PARTY 93.3?
Click to expand...
You are forgetting the most important ingredient: sales.

KLTN dropped "Estereo Latino" because a) all FMs are stereo and b) not all Hispanics like the term "Latino" and many reject it.

Societal changes made them change
 
DavidEduardo said:
You are forgetting the most important ingredient: sales.

KLTN dropped "Estereo Latino" because a) all FMs are stereo and b) not all Hispanics like the term "Latino" and many reject it.

Societal changes made them change
Click to expand...
Don’t agree with you on that one . The reality is that between Haz montaña and even decided one that that stations didn’t need a name just a frequency . All stations dropped the name and they created a few generic logos.. then realized that was stupid and came back with changes one of them dropping the estéreo latino. The name in no way would have hurt the brand or the numbers .. I was a part of the whole euphoria festival time that was a failure as well .
 
radioislife2020 said:
Don’t agree with you on that one . The reality is that between Haz montaña and even decided one that that stations didn’t need a name just a frequency . All stations dropped the name and they created a few generic logos.. then realized that was stupid and came back with changes one of them dropping the estéreo latino. The name in no way would have hurt the brand or the numbers .. I was a part of the whole euphoria festival time that was a failure as well .
Click to expand...
We’re you there when it was researched and changed.?
 
DavidEduardo said:
You are forgetting the most important ingredient: sales.

KLTN dropped "Estereo Latino" because a) all FMs are stereo and b) not all Hispanics like the term "Latino" and many reject it.

Societal changes made them change
Click to expand...
That’s why I said KLTN only not ESTEREO Latino .
 
jt99 said:
I still think a Regional Mexican gold format like KFZO in Dallas-Ft. Worth would be the best option for KQBU-FM
Click to expand...
Interesting idea, but KFZO is the lowest rated of the Hispanic targeted FMs in DFW. And for perspective, the Classical station cumes more than twice as many listeners. Still, a 0.7 is far better than what KQBU is currently pulling.
 
Mediafrog+ said:
Interesting idea, but KFZO is the lowest rated of the Hispanic targeted FMs in DFW. And for perspective, the Classical station cumes more than twice as many listeners. Still, a 0.7 is far better than what KQBU is currently pulling.
Click to expand...
KFZO may only have a 0.7 share, but that's with a 55 dBu that doesn't even reach downtown Dallas! KQBU-FM may not have the best signal, but they certainly cover Houston better than KFZO covers Dallas, so I think there's potential for a similar format to pull at least a 1 share in 6+ if it were put on KQBU-FM.
 
DavidEduardo said:
We’re you there when it was researched and changed.?
Click to expand...
I have yet to meet a Latino who actively rejects "Latino". Even the LatinXers are realizing how stupid their experiment was

The only controversy is figuring out if radio is feminine or masculine. Estereo Latino may have been a grammatical error and could have easily been called "Estereo Latina".
 
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