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"CBSFM Yesterday - All the Way to New York's Greatest Hits Today"

CTListener said:
Boats are a specialty market, but how can you say that car and truck ads are unusual on radio, unless you mean advertising by the automakers themselves rather than dealers? Where I am now, car and truck dealers use radio heavily, especially country and AC.
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Correct, the auto makers don't advertise on radio. Local dealers are advertising their dealerships and the services they provide. That means parts, repair, and used cars.

One of the biggest advertiser categories is auto parts. Dealers sell parts, as do car parts chains, such as AutoZone and O'Reilly. But those parts companies target primarily 25 to 54. Not a big category for 65+.
 
deejaywestbrook said:
I'm in my late 40's here. And at least for my generation. 80s music, now is what 50s/60s music was back when I was a kid.

When I was a teenager 50s 60s and (early) 70s were oldies. And now 80s and 90s are considered oldies. I'm fine with that... it is what it is. 😊
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I know what you mean. I still think of Nirvana as a newer group. It's kind of sobering when I realize it's been almost 31 years since they released "Smells Like Teen Spirit." But like you said, it is what it is.

CTListener said:
Boats are a specialty market, but how can you say that car and truck ads are unusual on radio, unless you mean advertising by the automakers themselves rather than dealers? Where I am now, car and truck dealers use radio heavily, especially country and AC.
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Where I live, sports radio stations also air ads for vehicle dealers.
 
Cordelia Chase said:
Where I live, sports radio stations also air ads for vehicle dealers.
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Yes, and that's where I hear the O'Reilly/AutoZone ads primarily. The music stations generally get the dealerships pitching either the new models or their big used car/truck selection rather than parts or service.
 
Radio can't convey the image of scripted stunt drivers, filmed from a dozen angles, bouncing heroically and immortally over the Baja in a vehicle with no dents, the way TV can.
Nor can radio illuminate the splendor of an exciting new car being test driven sideways and backwards along the surf on a curiously abandoned beach, the way all new cars are driven right out of the showroom.
Nor can radio convey those senseless one-subliminal-strobe-per-second videos the way TV can, in hopes for one of those visual frames to register.
Radio can only communicate where to go for replacement parts that get busted when drivers use their vehicles as toys or weapons or crucial peer statements -- their proper usage, like they're shown on TV.
Or maybe can pick up some revenue from a towing company.
 
TheBigA said:
They're probably national spots airing through networks or syndication
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They were reaching plenty of Connecticut ears on WFAN, as well as on Monday and Sunday night football on WUCS in the Hartford market. O'Reilly had a store in Meriden, where I used to live.
 
Cordelia Chase said:
I know what you mean. I still think of Nirvana as a newer group. It's kind of sobering when I realize it's been almost 31 years since they released "Smells Like Teen Spirit." But like you said, it is what it is.


Where I live, sports radio stations also air ads for vehicle dealers.
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31 years ago? For a group that was NEVER played on WCBS-FM?? Now that makes ME feel old!
 
kevtronics said:
WCBS-FM was trying to appeal to younger listeners even before Jack FM. I remember them playing then-recent songs like Cher's "Believe", Rob Thomas/Carlos Santana's "Smooth", Smash Mouth's version of "I'm a Believer" and the Counting Crows/Vanessa Carlton version of "Big Yellow Taxi". Those recordings were far newer (at the time) than anything they're playing today.
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they could (and did) get away with the first two - both Cher and Santana being artists that the old WCBSFM played - but I remember i used to hear the last two and think - "why isn't the station playing the ORIGINAL songs themselves"???? #TooOld
 
DavidEduardo said:
It returned to older Top 40 hits in 2007 because what CBS learned in the earlier 2000's from the PPM tests in Philadelphia made them aware that they had to protect the image CBS-FM once had and not let anyone else do the updated version of classic hits.

Yes, the were afraid another group would adopt classic hits in NYC and that they would lose an opportunity that was too big to pass up on.
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and screwed up big time!
 
andreaj10 said:
and screwed up big time!
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The Jack format got to have higher 25-54 ratings than the oldies format it replaced. But CBS just did not want to lose to a competitor its opportunity to be ready for the PPM in New York, and it got them fabulous ratings as a result.

What surprised me is that no competitor took the Jack format: lower costs, proven 25-54 success and a relatively easy concept sale to NYC ad agencies.
 
TheBigA said:
Some do...most of the audience for talk radio is 55+. If you listen to talk radio, you get a sense of who advertises to 55+. Lots of medical and financial products. Cars, trucks, boats don't usually advertise on radio.
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I beg to disagree. In Buffalo WBEN news/talk has a ton of spots for WestHerr, Northtown and other car dealer groups. Many times in morning drive, back to back competitive dealer spots. And spots for RV's, trailers, etc.
 
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DavidEduardo said:
The Jack format got to have higher 25-54 ratings than the oldies format it replaced. But CBS just did not want to lose to a competitor its opportunity to be ready for the PPM in New York, and it got them fabulous ratings as a result.

What surprised me is that no competitor took the Jack format: lower costs, proven 25-54 success and a relatively easy concept sale to NYC ad agencies.
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I’ve often wondered if a NYC signal had taken the classic hits format before CBS FM or the Jack format after WCBS changed back who it would have been. iHeart had a stable cluster, it wouldn’t have been CBS, that left Emmis or Citadel. I am guessing potentially 95.5 WPLJ or CD101.9 would have been the most likely candidates. CD101.9 ended up changing formats 6 months after WCBS in 2008 to WRXP.

101.1 Jack FM wasn’t the problem as much as what it replaced. Had Jack been on a less established frequency, it could still be around today.
 
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RadioGuy1864 said:
I beg to disagree. In Buffalo WBEN news/talk has a ton of spots for WestHerr, Northtown and other car dealer groups. Many times in morning drive, back to back competitive dealer spots. And spots for RV's, trailers, etc.
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If you read what I wrote in post #41, I mentioned local car dealers. They're selling the dealership.
 
CTListener said:
More 60+ (and even more 65+) listeners are just getting by on Social Security and whatever savings they managed to accumulate. Many need to deal with increasing medical expenses, always a concern as one ages. And the ones who are still buying stuff are brand-loyal for the most part. No amount of advertising is going to turn someone whose last three cars have all been Buicks into a Lexus buyer.
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I went to a flea market over the weekend...most 60+ were there in large RVs, 4x4 pickups, etc...selling items worth $1000 or more that they made! Granted some are getting by on SS, etc but most who worked here in the plants aren't hurting for money...why ignore them??
 
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