Not Brown Eyed Girl?
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NYC Metro Radio Ratings May 2022
- Thread starter pjc1961
- Start date
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Not Brown Eyed Girl?
Now that you mention it, I think you're right. Brown Eyed Girl, not Sweet Caroline.
A station like BBC Radio 2 can get away with playing 60s and 70s music. Not so if you are a commercial station, especially an American one.
Jimi Hendrix isn't really a hitmaker, and pop from the 60s and 70s tend to resonate less with the masses of today compared to rock from that era. The opposite is true for the 80s, as Michael Jackson and Madonna have more staying power than Motley Crue and Def Leppard.
I used to think the Ba ba ba parts were covering actual lyrics were something inappropriate lol 😆 😂
Why would they ever do that? Updating their sound is what's making them this successful! They don't make these decisions in a vacuum. If you figure that 35-54 is the demo they're after, those are the people who were kids/teenagers/in their very early 20s in the 1980s where they're targeting and focusing the music. Clearly this formula is working as their numbers are very strong.
Haven't you been following the story of "Running Up that Hill"? Its newfound popularity is due to viral video on TikTok and exposure on the soundtrack of a TV show. It's a current song in every aspect but its date of recording.
Im saying it hit #30 in 1985 & now its a hit again.
I do in the car. Not on CBS-FM.
Not only that: researching music never should be based on artist names. It should be based on songs. Radio does not play "artists"... it plays specific songs. And the only way to research them is to play a bit of a song and get a reaction.
But your point is valid. Younger adult listeners could not name individual songs... they may not mind hearing them in certain circumstances, but there are no emotional ties to those songs and gold-based formats are based on an emotional bond to specific songs that are part of a person's life.
That's why Al Hamm's "Music of your life" positioner is among the very best slogans ever to hit a radio station... it talks about that bond.
Stranger Things is a great show if you haven't started watching yet
In my case, I just like how the songs sound, and there are only a few that really have a connection to my life. Many songs in the "adult standards" format I never heard until the 80s or 90s, or even later decades. There are songs I am discovering in the current decade on online or online-only radio stations which I like.
K.M. Richards
Program Director, The Eighties Channelâ„¢
I wonder if those two titles were aired during those features.
You are indeed unique in that respect. Having done hundreds of research projects for gold based formats, including adult hits, classic rock and oldies/classic hits, and almost without exception the primary listeners all identified with older music based on life experiences. In fact, a common spontaneous remark in open ended research was "that's the music from the best time in my life".
As a sidebar to those who think we have to identify chart positions and years on gold songs, that is totally the opposite of the "things" people feel about songs from earlier in their life; they feel emotions, not statistics.
I'll occasionally find an album cut I really like from an artist that had major hits that I enjoyed when they were new and add it to my "lists" but that is relatively rare and I like now much of what I liked then. In fact, as time goes by, I find fewer and fewer of the oldest song warrant replay by me. My work in music research says that this is quite the usual thing and accounts for stations that may play a few 70's songs but mostly 80's ones having narrower and narrower choices from the older years.
Why can Classic Rock play older songs and not fall out of the 25-54 demo? Simple. Rock stations all played plenty of library material as we were growing up. Not so the other formats. Top 40, Country, Latino and Urban stations only played the current hits and maybe a few years earlier.
This means if you started listening to Album Rock in the 80s or 90s, you heard plenty of 60s and 70s titles in the music mix. You became a fan of songs that were recorded 10 to 20 years before the date you started listening to rock radio. If your station was Top 40, Country, Latino or Urban, your station played 80% to 90% current material.
Why did rock stations play so much library material? It may stem form the early years of Progressive Rock, where the DJs picked the songs and could choose from hundreds of albums in the racks. Even when the format became more researched and structured, it still only played a handful of current releases per hour.
So Q104.3 can play The Beatles, The Stones, Heart, The Eagles, Fleetwood Mac and other releases from the 1960s and 70s. WCBS-FM, which plays memorable Top 40 hits, has to play mostly 1980s titles to stay in the 25-54 demo.
This means if you started listening to Album Rock in the 80s or 90s, you heard plenty of 60s and 70s titles in the music mix. You became a fan of songs that were recorded 10 to 20 years before the date you started listening to rock radio. If your station was Top 40, Country, Latino or Urban, your station played 80% to 90% current material.
Why did rock stations play so much library material? It may stem form the early years of Progressive Rock, where the DJs picked the songs and could choose from hundreds of albums in the racks. Even when the format became more researched and structured, it still only played a handful of current releases per hour.
So Q104.3 can play The Beatles, The Stones, Heart, The Eagles, Fleetwood Mac and other releases from the 1960s and 70s. WCBS-FM, which plays memorable Top 40 hits, has to play mostly 1980s titles to stay in the 25-54 demo.
That explains why older listeners who grew up with AOR listen to classic rock. But it doesn't explain why people who weren't around for the AOR experience like it now. My view it has more to do with the music than the presentation.
I was in a local sub shop last week, and there were three 20-something guys running the store. What were they listening to? AC/DC.
Actually Spanish language stations, whether WSKQ in New York, WAQI in Miami, KWKW and KLVE in LA, KCOR in San Antonio and many more always played lots of gold.
And in Puerto Rico, whether in the 70's on WUNO and WQII or the 80's on WZNT and WPRM and WIOA or the 90's on WPRM and WZNT those leading music stations all played more than a decade or more back in gold.
Again, no for Spanish language stations.... they always played lots and lots of gold.
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