Here's what Bob Barker said on that first broadcast: "Thank you so much! Welcome to The New Price Is Right. And let me assure you, fans of the old Price Is Right, that this is your favorite game still based on the pricing of merchandise, with wonderful awards for smart shoppers. We call it The New Price Is Right because we have some exciting new games that you will enjoy right there at home with our studio audience, and we're gonna get that first game going right now. Here's the first item up for bids on The New Price Is Right..."
(That first IUFB was a fur coat, which, after that, IINM, has not been seen since as a prize, due to Bob's strong objection to furs and animal rights advocacy.)